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Marketing Strategy

The truth about building a hotel marketing strategy

May 1, 2025

Meet Laurean
Laurean, founder of the Hotel Marketing Lady, brings over a decade of experience working with global brands like Marriott, Accor & IHG. On this blog, she shares tips, tools & heaps of industry knowledge.
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Let’s get one thing straight — no one is born knowing how to build a hotel marketing strategy.

Yet so many aspiring hotel marketers are trying to figure it all out alone.

Guessing. Googling. Hoping they’re doing it “right.”
If that sounds familiar, you’re not alone — and you’re definitely not doing anything wrong.

But here’s the real talk you won’t hear enough:

  • You don’t need to be perfect.
  • You don’t need 10+ years of experience to succeed.
  • You don’t need another fluffy, generic course that leaves you even more confused.

You just need to get started — with the right industry skills, a clear strategy, and a supportive network behind you.

Because here’s the thing:

  • Industry knowledge and real-world skills are what open doors.
  • Confidence comes from knowing what actually works (not just what looks good on paper).

When you combine those two things with a community of likeminded hotel marketers cheering you on, you unlock a whole new level of growth.

You’ll finally understand how this industry really works — and more importantly, you’ll stop second-guessing yourself every step of the way.

If you’re ready to grow your hotel marketing career with confidence, this is your sign.

Your next level starts with action, not perfection. And the Hotel Marketing Lounge is the place where you’ll find education + resources + a supportive community of hotel marketing professionals.

Ready to join us when the doors open? Join the waitlist now!

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