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Marketing Strategy

The truth about building a hotel marketing strategy

May 1, 2025

Meet Laurean
Founder of the Hotel Marketing Lady, she brings over a decade of experience working with global brands like Marriott, Accor & IHG. On this blog, she shares tips, tools & heaps of industry knowledge.
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Let’s get one thing straight: no one is born knowing how to build a hotel marketing strategy.

Yet so many aspiring hotel marketers are trying to figure it all out alone.

Guessing. Googling. Hoping they’re doing it “right.”
If that sounds familiar, you’re not alone and you’re definitely not doing anything wrong.

But here’s the real talk you won’t hear enough:

  • You don’t need to be perfect.
  • You don’t need 10+ years of experience to succeed.
  • You don’t need another fluffy, generic course that leaves you even more confused.

In this video I’m sharing with you what no text book with teach you.

Something that I wish I knew when I first started.

Something that would have saved me from doing the guesswork and endless hours trying to find my way through what a hotel marketing strategy was all about

But the truth is…

You just need to get started!

Yess all you need is getting the right industry skills, a clear strategy, and a supportive network behind you. This last one has never been easier with LinkedIn, which by the way should be your main go-to platform when it comes to networking.

Because here’s the thing:

  • Industry knowledge and real-world skills are what open doors.
  • Confidence comes from knowing what actually works (not just what looks good on paper).

When you combine those two things with a community of likeminded hotel marketers cheering you on, you unlock a whole new level of growth.

You’ll finally understand how this industry really works, and more importantly, you’ll stop second-guessing yourself every step of the way.

Being on the same room with industry leaders will teach you things that you’ll never learn on any course or text book at all… Because this is all about real-life examples!

If you’re ready to grow your hotel marketing career with confidence, this is your sign.

Your next level starts with action, not perfection. And that is why I’ve created the Hotel Marketing Lounge, which is the place where you’ll find education + resources + a supportive community of hotel marketing professionals.

Ready to join us? Get a sneak peak with 1 day free trial

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