the hotel marketing
We help Hotels & Resorts to unlock the power of digital marketing
Is your hotel not generating enough bookings and revenue despite your marketing efforts? We are here to be an extension of your hotel marketing team and help you boost your hotel's success in the digital world with a simple strategic approach.
lady
YOUR TRUSTED HOTEL MARKETING CONSULTANTs
Some of the global hotel groups our team have worked with
Ready to Level Up The Way Your Hotel is Showing Up Online?
At The Hotel Marketing Lady, we are a group of international multidisciplinary industry professionals that we believe that the digital marketing world should be simple.
Our aim is to help hotel marketing professionals to understand the complex online world, by creating simple and actionable digital marketing strategies to attract more ideal guests while achieving the commercial goals.
here's what we do:
Hotel Marketing Consultancy
You wear lots of hats. I totally get it!
Why not let us wear one? Having your hotel present online can be overwhelming, but with a clear strategy, this process can be a lot easier.
TELL ME more
Education for Marketers
Perfect for hotel marketers that are ready to unlock the secrets of strategic marketing while being part of an exclusive supportive network of international likeminded professionals.
i need this!
All Services
If you are tired of struggling to navigate the ever-changing hotel marketing landscape, I´m here to help you turn confusion into clarity.
check all marketing services
Meet the founder: laurean sahilices
After developing an international career with a robust industry knowledge strengthening various global hotels´ brand online presence in the luxury segment, I believe hotel marketing needs to be simple and result focused.
I´m here to help hotel marketers understand how to compete in the complex digital marketing environment, by providing strategic marketing support and specific trainings - focused on hotels and resorts only!
Because, I´ve been in your shoes, I know how helpful an extension of your marketing team can be to achieve some ambitious commercial goals.
Real Talk
Justifying your marketing actions can be challenging,
when there is no clear strategy to achieve
your hotel´s commercial goals.
I know how it feels to hold your breath when your General Manager asks any of these questions:
So that´s why I´m here!
To ensure that when that situation happens, you and your team can smile and have confidence to answer.
"How´s our hotel digital marketing going?",
"Why no one knows our hotel is already opened?",
"Why our competitors have more followers on Instagram than us?"
Kind Words
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, Cluster dosm,
pullman & mercure maldives
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosm,
IHG new zealand
I´m becoming a marketer and digital sales person thanks to Laurean. With her passion for coaching and imparting her digital expertise, I´m discovering new skill sets.
— EMELYN, SALES & MARKETING EXECUTIVE, PULLMAN & MERCURE MALDIVES
It's been a privilege to work with Laurean in a pre-opening project in the Maldives. She has razor-sharp copywriting skills, understand the luxury industry and has a strong strategic vision.
— maisie, the luxury copywriter,
uk
Laurean has a grasp of all things digital and an appetite for knowledge and experimenting with new techniques. I learnt a lot from her to help me with my current role.
— aaron, ihg field marketing manager,
Australasia & pacific region
our MISSION
Making hotel digital marketing and more strategic
We help hotel marketing professionals to develop a strategic mindset and get the industry specific skills, that will help them create a strong digital presence for the hotels they work and achieve the commercial and revenue goals.