Helping hotel marketers go from overwhelmed to confident leaders
Hi, I’m Laurean. Over the past 15 years, I’ve led multiple marketing teams for some of the world’s top hotel brands across New Zealand and the Maldives.
But my journey hasn’t always been glamorous.
I know what it feels like to doubt yourself, to burn out, and to question if you even belong in this industry.
That’s why I created The Hotel Marketing Lady, to help hotel marketers like you find clarity, confidence, and balance so you can shine as the leader you’re meant to be.
ABOUT ME
Because this industry isn’t just about selling rooms.
It’s about creating experiences that stay in people’s hearts.
And that begins with empowered marketers
who feel supported, aligned, and ready to lead with love and kindness, not just fear & stress.
Global experience
From internships in Mexico & Canary Islands, rebranding in New Zealand to luxury positioning and pre-opening in the Maldives, my career has been built on hands-on experience, strategy, resilience and a deep love for this industry.
i wasn't always confident
A flooded inbox.
Fires to put out.
Endless requests that left me feeling reactive instead of creative.
I doubted myself constantly.
As an expat, I worried about my accent, my English, my confidence.
I faced toxic environments with bosses who led with fear, and I was even let go from a global brand for asking too many questions.
At the time, I thought it meant I wasn’t good enough.
But over the years, living and working in between Argentina, New Zealand, and the Maldives, I realised something powerful:
- You don’t have to dim your light to belong.
- You don’t have to lead with fear.
- You can (and you must) lead with empathy, courage, and confidence.
My story
My mission
My mission is to help the next generation of hotel marketers to:
- Move from reactive → proactive
- From overwhelmed → in control
- From impostor syndrome → confident identity
- From burnout → balance
And to do this inside a supportive global community, where you never have to feel alone.
I was the youngest Cluster Director of Marketing at a global brand in the Maldives at 30 years old.
Career highlights
Led multi-country marketing strategies across global hotel groups.
I've worked on multiple rebranding, pre-openings, and positioning projects for luxury resorts
and hotels.
I hold a Postgraduate Diploma in Digital Marketing & I'm obsessed with the hospitality industry.
Because I’ve been in your shoes.
I know what it feels like to wake up stressed, open a flooded inbox, and spend the day reacting instead of leading.
I know the self-doubt, the impostor syndrome, the toxic workplaces.
But I also know the way forward.
That’s why I created this space for you to learn, grow, and become the confident leader this industry needs.
Whether you join The Lounge community or work with me 1:1, I’d be honored to walk this journey with you.
Why work together
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
Christophe, cluster DOSM,
Pullman & Mercure maldives
What some hoteliers are saying
I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.
Oreste, resort manager
MERCURE MALDIVES
What some hoteliers are saying
Lauren’s one great asset for me and my most recommended is her leadership style of two way and open communication. Her integrity, empathy, her self awareness , delegation and follow up gives me a clear vision and example on how one person ought to be.
Emelyn, S&M professional
Maldives
What some hoteliers are saying
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
Franck, Area dosm,
IHG new zealand
What some hoteliers are saying
I had the privilege of working with Laurean for 4 years during our IHG days.
She was an instrumental member of the marketing team, very professional, had great passion and enthusiasm.
I am very proud of her achievements and wish her success in her career.
lindsay david, dosm,
holiday inn auckland airport, new zealand
What some hoteliers are saying
Stay connected
Hospitality is all about connection, and I’d love to stay connected with you too. Here are the best ways to keep in touch:
Inside The Hotel Marketing Briefing I share tips, resources, and behind-the-scenes lessons from 15+ years in hotel marketing.
Join my free newsletter
Here I share thought provoking real life lessons, career advice and industry knowledge.
connect with me on linkedin
Ready to stop the guesswork and step into clarity?
Discover how The Lounge can support your career journey, or explore personalised consultancy services based on your hotel commercial goals.
FUN FACTS
Because behind every strategy, there’s a human.
I moved from Argentina to New Zealand over a decade ago, looking for adventure & growth.
I’m passionate about connecting marketers worldwide, whether you work in a global chain, boutique hotel, or even an Airbnb.
My happy place? Somewhere between turquoise waters, a good book and nature
I believe hospitality is about love and service and it starts with how we treat ourselves.
