Global hospitality expertise with a boutique approach
After 15 years leading multiple marketing teams across world-class hotel groups, I now advise boutique hotels and luxury resorts on how to implement the same strategic systems global brands use to drive visibility, direct bookings, and long-term growth.
ABOUT ME
trusted by global hotel groups
Marketing isn't about doing more,
is about doing what matters.
Strategic hotel marketing expertise for boutique hotels and luxury resorts
With 15+ years of international experience leading marketing strategy for hotel groups including Marriott, Accor, IHG, and Minor Hotels, I’ve managed everything from pre-openings and rebrands to commercial transformations across New Zealand and the Maldives.
That experience shaped how I approach consultancy today, combining the structure of a global brand with the agility of a boutique operation.
I’ve seen what truly drives growth, and what slows it down.
Now, I bring that insight to boutique hotels and luxury resorts ready to strengthen their commercial foundations and elevate their brand positioning, transforming visibility intro more direct bookings.
Hospitality isn’t just about beautiful spaces.
It’s about creating experiences that stay with people long after they leave.
Your marketing should reflect that same intention.
My work blends clarity, structure, and strategy, helping hotels move from reactive marketing to a cohesive commercial roadmap that connects storytelling with revenue.
Because when your marketing aligns with your brand’s true value, results become predictable.
my philosophy
trusted by global hotel groups
That’s why I founded The Hotel Marketing Lady, a strategic marketing consultancy built to bridge the gap between global brand structure and the agility of independent hotels.
My approach brings the clarity, structure, and commercial leadership of a Global Director of Marketing, without the cost of hiring one full-time.
Because when marketing aligns with your hotel’s commercial goals,
results become predictable.
Why I created
The Hotel Marketing Lady
How I work
- Create clarity and alignment between marketing and revenue goals
- Build structured systems that drive consistent direct bookings
- Strengthen brand positioning and reduce OTA dependency
Every engagement is designed to simplify decisions, connect the dots between marketing and revenue, and help your team lead with confidence.
explore consultancy services
The global expertise of a former Director of Marketing.
Why work together
The adaptability of a fractional marketing partner.
The perspective of someone who’s been in the room with owners, GMs, and operations teams.
Together, we’ll simplify the marketing noise, align your strategy with your commercial goals, and create a roadmap that delivers results.
My role isn’t to take over, it’s to guide your team, bring clarity and structure, so your marketing performs with the same excellence as your guest experience. Here's what you'll get:
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
Christophe, cluster DOSM,
Pullman & Mercure maldives
What some hoteliers are saying
I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.
Oreste, resort manager
MERCURE MALDIVES
What some hoteliers are saying
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
Franck, Area dosm,
IHG new zealand
What some hoteliers are saying
Industry insights
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Straightforward, strategic guidance for hospitality leaders who value clarity over trends.
Explore articles designed to help you refine your marketing strategy and strengthen your commercial performance.
Articles
the Hotel Marketing Briefing
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Made for hotel leaders who expect marketing to drive commercial results, not just visibility.
Stay connected
If you’re leading a boutique hotel or luxury resort and ready to align your marketing strategy with your commercial goals,
I’d love to connect. You can drop me a message here or contact me on social media.
Here I share industry insights, behind-the-scenes lessons, and frameworks to help hotels market with purpose, not guesswork.
connect with me on linkedin