personalized assessments
Hotel Marketing Consultancy
Get ready to live a personalized marketing consultancy experience to help you achieve your hotel´s commercial goals with clear, simple and actionable digital marketing strategies.
To take your hotel online presence to the next level.
To attract more ideal guests.
To drive more direct bookings.
TELL ME MORE!
Real Talk
Justifying your marketing actions can be challenging,
when there is no clear strategy to achieve
your hotel´s commercial goals.
I know how it feels to hold your breath when your General Manager asks any of these questions:
So that´s why I´m here!
To ensure that when that situation happens, you and your team can smile and have confidence to answer.
"How´s our hotel digital marketing going?",
"Why no one knows our hotel is already opened?",
"Why our competitors have more followers on Instagram than us?"
i can help because i've been there
Meet your Digital Marketing Consultant
With over a decade of experience leading various Marketing teams - across Argentina, Spain, New Zealand and even the Maldives - my goal is to help sales and marketing professionals developing a more strategic approach to hotel marketing.
Because I know how hard it could be wearing so many hats in the attempt of achieving your hotel commercial goals without a clear marketing roadmap.
Are you ready to level up your online marketing?
I´m a Certified Digital Marketing Expert by the Digital Marketing Institute.
View Credential here
BOOK A FREE CALL
What is a Strategic Marketing Consultancy?
Because every hotel has
different needs & struggling with big agencies that simply
don´t understand the hospitality industry, is a waste of your precious time and money.
After more than a decade working with some of the largest global hotel groups like IHG, Accor, Marriott, I have developed a personalised hotel marketing consultancy service to guide you and your team, making the most out of the online world.
From economy to luxury hotel brands, all of them have something in common: the need to achieve their commercial goals - a.k.a. meeting their revenue targets - and that´s when I can step in to become an extension of your team.
Because I know exactly what makes the difference between a hotel with a strong digital presence and an average one...
What Will you Achieve?
understanding your current situation
You will have a clear picture of your hotel´s current digital marketing status, and we will identify which areas of your online marketing need to be improved.
developing a strategic approach
We will design the strategic foundations to achieve your hotel marketing goals and help your team to execute them more efficiently - based on your needs.
turning expectations into results
We will have personalized sessions to focus on your hotel specific commercial needs and drive results across different digital platforms.
Benefits of Working With a
Marketing Consultant
Get a top-line strategy to connect all the digital dots, based on many years of industry knowledge
Get clarity on your hotel current digital status and what are the specific areas of improvement
Get your time back to focus on the marketing needle movers that will help you achieve your commercial goals
Do you need something like that?
yes, I´m in!
Get a more strategic and simplified approach to digital marketing, while boosting your team´s productivity
hotel
Kind Words
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, cluster DOSOM,
Pullman & Mercure maldives
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosom,
IHG new zealand
I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.
— Oreste, resort manager
MERCURE MALDIVES
Consultancy Models
Check below which of the three 1-1 consultancy experiences will suit you best, based on your hotel needs and different levels of commitment you are ready to make.
Discovery Marketing Call (DMC)
If you´re not sure what needs to be improved...
In this complimentary call you´ll get clarity on your hotel's online presence based on your commercial goals, and we´ll provide you 3 practical strategies to improve your current situation.
30 minutes FREE ASSESSMENT
INDUSTRY EXPERTISE & STRATEGIC GUIDANCE
recommendations for improvement
claim A FREE call now!
Free Call!
Limited slots available, so it´s time to take action!
Strategic Marketing Assessment (SMA)
If you´re ready to have a simple action plan...
You know there are plenty of digital channels your hotel should be present but you don't have the time or resources to be in all of them. This assessment is perfect for those Head of Marketing who want to understand their hotels´ current digital marketing situation and get a more strategic view on the needle movers.
pre-call questionnaire
90 minutes personalized call
1 page action plan
tell me more, please!
Strategic Marketing Consultancy (SMC)
If you want to take your hotel digital marketing seriously ...
After more than a decade working with some of the largest hotel groups, I have developed this strategic accompaniment to guide you and your team through the know-how of making some key marketing projects a reality and taking your hotel online presence to the next level.
up to 6 monthly 1:1 sessions
industry knowledge
personalized action plan
I´M SERIOUS ABOUT MY HOTELs´ MARKETING
Creating guests-centric and engaging content across different channels
Building a solid marketing strategic foundation that will help DOS achieving their commercial goals
Training your Marketing team to attract your dream guests online & offline
Supporting DOSM to crate a clear marketing action plan to drive incremental revenue
Areas that Could be Covered in the Consultancy
Assessing social media presence and implementing tactics to drive more interest
Supporting hotels through different projects: pre-opening, opening and renovation
Paid advertising and channels assessment
Branding implementation to increase awareness
A Multi-Disciplinary Approach to Hotel Marketing
Maisie Prior
Founder of a boutique studio, The Luxury Copywriter, Maisie has spent the last 8 years working closely with hotel marketing leaders to transform their brand communications and copywriting.
She has worked with some of the most prestigious luxury global brands across the UK, Paris and even the Maldives.
copywriting | storytelling
Anna Karas
With over a decade of experience working as a Director of Marketing & Communications in several luxury hotel brands across the Maldives, Anna has a wealth of knowledge in all things PR, media and celebrity marketing.
She is also the founder of AK Communications, an agency dedicated to provide ad hoc marketing and design support.
pr | design services
Rosario Perez
With a decade of experience working with with luxury hotel groups and an international career developed across Dubai, Costa Rica and USA, Rosario blends the operational knowledge and leaderships skills with her passion for wellbeing.
leadership | f&b operations
As a the one-person-does-it-all approach to digital marketing is simply not the most effective way to approach the always changing hospitality industry, depending on the complexity of your Consultancy Project, you can benefit from a multi-disciplinary approach.
Here are some of the best hotel marketing professionals from around the world, that have been hand-picked to partner up with The Hotel Marketing Lady, as we all share the same passion, values and level of excellence at everything we do.
Hassan Ishan
Founder of See From the Sky, Ishan is a self-taught Maldivian professional photographer specialized in digital content creation.
Inspired by the motto ‘Travel, Create and Inspire’, during the last 5 years, he has gained international popularity for his surreal photography style that captures the best moments and scenes of the Maldives, leading to millions of social media impressions.
His experience lies in aerial, commercial, landscape, architectural, underwater photography and videography projects in the Maldives, with various luxury Resorts brands.
photography | videography
Is This Right For You?
You need external support to guide you through the digital marketing maze
You're overwhelmed by thE EVER-CHANGING DIGITAL MARKETING NEW TRENDS
YOu WANT to focus on the needle movers and bring more direct bookings
You're so tired of having advice from agencies that simply don´t understand the hotel industry
you're ready TO TAKE YOUR HOTEL online presence TO THE NEXT LEVEL
Which Consultancy type is best for my hotel?
If your hotel is already online and want to find areas of improvement, you should start with the Assessment call. In the case that you already have a specific digital marketing project in mind and your team needs strategic advise and accompaniment while they are on the execution phase, then the Consultancy Project service, will be a better solution.
Frequently Asked Questions
What are the payment methods?
You can pay via bank transfer or credit card.
In which countries do you provide services?
We provide our services worldwide, and we have flexibility considering the different time zones.
Will you do the execution of the action plan for my hotel?
No. The consultancy services are designed to help you and your team to identify the areas of improvements; we will work together on the strategic foundations, however all the tactics and actions will be implemented by your team as we believe that will be the best way to practice everything that was discussed in the consultancy, while giving your team full accountability during the implementation process.
If your team require a specific training, you can check here the different training options we have available.
I completely understand. Every dollar invested in your hotel marketing is an important one! So if you have any further questions, I would love to hear more details from your side and define how we can work together in a way that suits you.
Still on the fence?