If your hotel marketing feels busy but you're not getting many direct bookings,
it’s time to fix that.
Most hotels are stuck relying on OTAs, generic agencies, or scattered tactics that don’t drive results.
Your hotel's success depends on a strategic marketing approach, not guesswork.
Let’s build together a clear marketing strategy tailored to your hotel's commercial goals, so you can grow direct bookings, protect your bottom line and maximize revenue.
clarity. strategy. growth
Book a Free 30-Minute Clarity Call
What’s keeping your hotel from driving more direct bookings?
You’re relying too heavily on OTAs and your profit margins keep shrinking
You’ve paid agencies or run ads, but the ROI is unclear (or non-existent)
Your current marketing plan feels reactive, scattered,
or simply outdated.
You don’t have the time, team, or expertise to manage your strategic marketing properly.
Agencies pitch “big ideas”, but they don’t understand hospitality, so campaigns fall flat.
And when budgets get tight, many hotels make
the same mistake: they cut marketing first.
But that’s the one investment guaranteed to keep bookings & online visibility growing.
Imagine your hotel with…
Instead of scrambling with random tactics, picture this:
Reduced OTA dependency and stronger direct booking growth.
A clear marketing plan tied directly to your revenue goals.
Campaigns that your team can actually implement, not “big ideas” from agencies that don’t get hospitality.
A lean team that executes with clarity, because they finally have the right strategy guiding them.
Confidence that marketing actions are driving measurable ROI.
This isn’t about adding more work. It’s about making what you already do deliver results.
You’re not alone and you’re in the right place if you are…
who we work with
Struggling to connect the dots between your marketing efforts and actual ?
revenue growth
You’re wearing too many hats, from operations to guest experience, and marketing often slips to the bottom of the list.
You know your hotel has potential, but you lack the time, team, or clarity to turn it into consistent direct bookings.
WHAT YOU NEED:
A clear roadmap and a trusted partner who understands hospitality, so marketing finally drives measurable results instead of more busywork.
A General Manager or Independent Boutique Hotel Owner
a commercial leader
A Director of Marketing with a Lean Team
You’re focused on revenue and margins but frustrated by rising OTA commissions. Marketing often feels like a cost center rather than a performance driver.
You want marketing that works hand-in-hand with sales and revenue, not scattershot campaigns or empty “brand awareness.”
WHAT YOU NEED:
A structured, data-driven strategy that turns marketing into a direct booking engine and delivers long-term commercial success.
Your team is running hard but spread thin. You’re juggling digital, social, PR, and partnerships, yet it still feels reactive.
Agencies don’t get hospitality, and their “big ideas” rarely translate on-property. You need clarity, support, and a strategy that actually connects to your hotel’s commercial goals.
WHAT YOU NEED:
Expert-level input and fractional leadership to elevate your strategy, cut through the noise, and help your team execute smarter, not harder.
No matter your role, the goal is the same:
more clarity, less guesswork & direct revenue growth
Relying on OTAs, word of mouth, or generic digital campaigns might have worked in the past, but today, it’s no longer enough.
Between shrinking budgets, limited team bandwidth, and constant digital shifts, it’s harder than ever to keep up, let alone get ahead. That’s where I come in.
With 15+ years of global hotel marketing experience leading strategies for some of the world’s largest hotel groups across New Zealand & the Maldives, I bring you the strategy, systems, and structure to finally make marketing a driver of revenue, not just a list of tasks.
You already know what worked 5 years ago won’t work TODAY.
Big-brand expertise, tailored for independent hotels.
WHY WORK TOGETHER
Here’s the truth:
- Agencies often pitch “big ideas,” but they don’t understand how hotels actually operate.
- In-house hires are expensive and many properties can’t afford a senior-level marketer full time.
- Cutting marketing to save costs almost always backfires, because without visibility and direct bookings, you’re left even more dependent on OTAs.
That’s where I come in.
I work as your fractional hotel marketing consultant, giving you the expertise of a Global Director of Marketing without the cost of hiring one full time.
The difference?
I know what works and what’s just noise.
I'm not an agency. I'm an industry professional.
I’ve helped resorts rebrand, launch pre-openings, and grow direct bookings with strategies built for hospitality, not generic corporate marketing.
And now, I bring that global experience to independent hotels and commercial leaders, just like you.
Hi, I'm Laurean Sahilices, a hotel marketing strategist
& founder of the Hotel Marketing Lady
Clarity on what’s working and what’s not.
An actionable strategy tied to your revenue goals.
A partner who knows hospitality inside out and helps your lean team execute effectively.
I don’t do cookie-cutter campaigns. Every plan is custom-built around your hotel, your guests, and your commercial goals.
when we WORK TOGETHEr, you get:
Trusted by some of the largest hotel groups worldwide
What will you achieve?
understand your current marketing position
We’ll assess your current digital presence and uncover exactly what’s holding you back. You’ll gain clarity on what’s working—and what’s not.
Build a Strategic Foundation
for Growth
Together, we’ll design a performance-driven marketing plan based on your revenue goals and target audience. You’ll get the strategic direction your team needs so they can implement efficiently.
Turn Expectations into Real Revenue
We’ll focus on your hotel’s most pressing commercial needs, whether that’s reducing OTA dependency, improving direct booking. You’ll see action plans that drive results across your different digital channels.
When we work together, you get more than just ideas—you get a clear, custom strategy that drives results.
quick-wins
Discovery
done for you
Assessment
done with you
Consultancy
Whether you need a quick reset or full strategic marketing support, I'll meet you where you are right now & I'll help to set up the marketing foundations to position your hotel for long-term success. Choose the level of support that fits your hotel right now.
How we can work together
Choose your path to
success
Not sure what kind of marketing help your hotel really needs?
This free 30-minute clarity call is designed for hotel leaders who feel stuck doing “all the things” but aren’t seeing results.
Together, we’ll uncover what’s holding your hotel back from driving more direct bookings and give you clarity on your next steps.
- A clear picture of your hotel’s top 3 marketing roadblocks
- Guidance on whether you need quick wins, a strategy roadmap, or longer-term support
- Peace of mind knowing your next step is based on clarity, not guesswork
BEST FOR:
Hotel General Managers, commercial leaders, or boutique owners who feel overwhelmed by marketing tactics & lack a clear marketing strategy.
Book Your FREE clarity Call
YOU'LL WALK AWAY WITH:
Discovery Marketing
Call | DMC
A focused 60-minute 1:1 session to identify your top 3 marketing challenges and create a quick-win action plan.
- A clear understanding of what’s blocking your growth
- Immediate, actionable ideas you can implement today
- Confidence on where to focus your time and resources
BEST FOR:
Hotels that need fast answers before deciding their next step.
Book Your FREE discovery Call
YOU'LL WALK AWAY WITH:
Strategic Marketing Assessment | SMA
This one-time audit and action plan, is ideal for hotels that want a structured plan to optimize their direct booking strategy and strengthen their online positioning.
get your customized strategy
BEST FOR: Hotels ready for an in-depth review &
an actionable marketing roadmap.
Full audit of your hotel’s digital presence (web, social, etc)
Competitor analysis to uncover growth opportunities
Custom 90-day direct booking action plan
90-minutes 1:1 call to walk you through the growth plan
Strategic Marketing Consultancy | SMC
This premium service is perfect for hotels navigating more complex projects—think rebranding, pre-opening, conversion, or a full marketing reset.
Over 3 to 6 months, you’ll get ongoing strategic direction and expert support for your team, tailored to your biggest growth opportunities. Think of us, as an extension of your in-house marketing team.
APPLY FOR CONSULTANCY
BEST FOR: Hotels that are fully committed to grow direct bookings with expert guidance and support
Done-for-you digital marketing strategy
Implementation calls to guide your in-house team
Follow up calls to monitor execution and progress
Up to 2 interview calls with key stakeholders prior strategy development
Ongoing support for the duration of the project, either 3 or 6 months
Custom pricing based on project scope
Develop a strategic digital marketing plan
tailored to your commercial goals
Why Boutique hotels choose our strategic consultancy
You know your hotel has potential — but turning that into consistent commercial results takes more than good intentions. Our consultancy gives you the clarity, strategic direction, and expert guidance to take the guesswork out of your marketing, similar to what the big global hotel groups do!
We’ll work with you (and your in-house marketing team) to focus only on what truly moves the needle — helping you attract guests who value what you offer and are willing to pay for it.
Understand what’s working — and what’s not — so you can make informed decisions
Clearly articulate your hotel’s unique selling points and value proposition
Create an actionable roadmap to attract more ideal guests
This consultancy helps you
Simplify content creation by knowing what to say, where, and why
Save time by eliminating the guesswork and focusing on what matters
Build a strong marketing foundation that aligns with commercial goals
Audit your social media presence and apply tactics to drive more social selling
Create content that’s guest-centric and drives more direct bookings
Support during pre-opening, renovation, or relaunch phases
what we can cover together
Align your branding with your guest experience to boost recognition and preference
Help your DOSM or in-house marketing team craft revenue-driving action plans
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, cluster DOSM,
Pullman & Mercure maldives
What some hoteliers are saying
I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.
— Oreste, resort manager
MERCURE MALDIVES
What some hoteliers are saying
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosm,
IHG new zealand
What some hoteliers are saying
I had the privilege of working with Laurean for 4 years during our IHG days.
She was an instrumental member of the marketing team, very professional, had great passion and enthusiasm.
I am very proud of her achievements and wish her success in her career.
— lindsay david, dosm,
holiday inn auckland airport, new zealand
What some hoteliers are saying
warren buffet
How do I book the consultancy service?
Start by filling out the expression of interest form with a few details about your hotel and goals. If it’s a good fit, we’ll send you the next steps and payment details to secure your spot.
Frequently Asked Questions
What's included in the consultancy process?
Before your first session, you’ll complete a short questionnaire. On our call, we’ll deep dive into your current marketing challenges. You’ll walk away from each session with a tailored action plan designed to move the needle—no fluff, just results.
Who should join the consultancy calls?
Anyone responsible for marketing or implementation—this could be you, your team, or a trusted coordinator. We want the right people in the room to take action fast.
How do payments work?
Depending of the scope of work, we can generate a link for online payment (one off or recurring) or we can also accept bank transfers. A 50% deposit is required to lock in your spot, and the balance is due before your final session.
Will you implement the action plan?
No—but we’ll guide you through exactly what to do. You or your team will handle implementation, but we’re here to support and make sure you’ve got the roadmap.
What if my team lacks the digital skills to execute?
No problem. You can request a quote for custom team training or a private workshop to upskill your team with confidence.
Do I get something after each session?
Yes! After each session, you’ll receive a custom action plan that outlines what to focus on, plus recommended tools and strategies.