Take control of your
Hotel’s Marketing &
drive more direct bookings
Your hotel's success depends on a strategic marketing approach, not guesswork.
Let’s build together a clear marketing plan tailored to your hotel's unique needs to help you attract more direct bookings and maximize revenue.
clarity. strategy. growth
What's getting in your way
You’re relying too heavily on OTAs and watching your profit margins shrink
You’ve invested in digital marketing but don’t see any return at all.
Your current marketing plan feels reactive, scattered,
or simply outdated.
You know your hotel has potential, but you don’t have the time (or team) to make it happen.
Let’s get real about the challenges you’re facing:
Who do we work with
who needs expert-level support to elevate your current strategies and execute smarter, not harder.
a full-time marketing director
who is seeking to reduce OTA commissions and make marketing a performance-driven asset—not a cost center.
a commercial leader
who is wearing too many hats and need a strategic marketing roadmap they can trust to bring results
AN INDEPENDENT HOTEL OWNER
You already know that what worked 5 years ago won’t work today.
But between budget, bandwidth, and burnout, it’s hard to keep up, let alone get ahead. That’s where the Hotel Marketing Lady come in.
With 15+ years in global hotel marketing, we bring you the strategy, systems, and structure you need to finally make marketing a driver of revenue, not just a list of tasks.
What will you achieve?
understand your current marketing position
We’ll assess your current digital presence and uncover exactly what’s holding you back. You’ll gain clarity on what’s working—and what’s not.
Build a Strategic Foundation
for Growth
Together, we’ll design a performance-driven marketing plan based on your revenue goals and target audience. You’ll get the strategic direction your team needs so they can implement efficiently.
Turn Expectations into Real Revenue
We’ll focus on your hotel’s most pressing commercial needs, whether that’s reducing OTA dependency, improving direct booking. You’ll see action plans that drive results across your different digital channels.
When we work together, you get more than just ideas—you get a clear, custom strategy that drives results.
quick-wins
Discovery
done for you
Assessment
done with you
Consultancy
Whether you need a quick reset or full strategic marketing support, there’s a way to
get started - we'll meet you where you are right now & we'll help
position your hotel for long-term success.
How we can work together
Choose your path to
success
Discovery Marketing
Call | DMC
This call is perfect for hotel marketers & owners looking for clarity and quick-wins that can be implemented straight away.
60-minutes 1:1 discovery call to identify your current challenges
BEST FOR: Hotel owners & marketers who need clarity on their next move.
Book Your discovery Call
1 page "quick-win" implementation guide to improve your 3 main challenges
Strategic Marketing Assessment | SMA
This one-time audit and action plan, is ideal for hotels that want a structured plan to optimize their direct booking strategy and strengthen their online positioning.
get your customized strategy
BEST FOR: Hotels ready for an in-depth review &
an actionable marketing roadmap.
Full audit of your hotel’s digital presence (web, social, etc)
Competitor analysis to uncover growth opportunities
Custom 90-day direct booking action plan
90-minutes 1:1 call to walk you through the growth plan
Strategic Marketing Consultancy | SMC
This premium service is perfect for hotels navigating more complex projects—think rebranding, pre-opening, conversion, or a full marketing reset.
Over 3 to 6 months, you’ll get ongoing strategic direction and expert support for your team, tailored to your biggest growth opportunities. Think of us, as an extension of your in-house marketing team.
APPLY FOR CONSULTANCY
BEST FOR: Hotels that are fully committed to grow direct bookings with expert guidance and support
Done-for-you digital marketing strategy
Implementation calls to guide your in-house team
Follow up calls to monitor execution and progress
Up to 2 interview calls with key stakeholders prior strategy development
Ongoing support for the duration of the project, either 3 or 6 months
Custom pricing based on project scope
Develop a strategic digital marketing plan
tailored to your commercial goals
Why Boutique hotels choose our strategic consultancy
You know your hotel has potential — but turning that into consistent commercial results takes more than good intentions. Our consultancy gives you the clarity, strategic direction, and expert guidance to take the guesswork out of your marketing, similar to what the big global hotel groups do!
We’ll work with you (and your in-house marketing team) to focus only on what truly moves the needle — helping you attract guests who value what you offer and are willing to pay for it.
Understand what’s working — and what’s not — so you can make informed decisions
Clearly articulate your hotel’s unique selling points and value proposition
Create an actionable roadmap to attract more ideal guests
This consultancy helps you
Simplify content creation by knowing what to say, where, and why
Save time by eliminating the guesswork and focusing on what matters
Build a strong marketing foundation that aligns with commercial goals
Audit your social media presence and apply tactics to drive more social selling
Create content that’s guest-centric and drives more direct bookings
Support during pre-opening, renovation, or relaunch phases
what we can cover together
Align your branding with your guest experience to boost recognition and preference
Help your DOSM or in-house marketing team craft revenue-driving action plans
Why working together
At The Hotel Marketing Lady, I bring in a trusted collective of independent hospitality experts who are handpicked based on your project’s specific needs.
We’re not an agency; we’re a curated team of professionals who come together to deliver tailored solutions that align with your commercial goals.
At the Hotel Marketing Lady we believe in exclusivity so we only take a few consultancy clients per quarter—so when we work together, you get deep focus, clear direction, and high-level strategy built from real-world experience.
Whether you're preparing for a rebrand, launching a new property, or simply need to scale smarter—this is your chance to get results that stick, without the guesswork or overwhelm.
You’ve already done enough DIY marketing.
Now it’s time to grow with strategy, support, and solutions designed for hotels that want more.
Let’s build a marketing strategy that works for your hotel.
Ready to take action?
you´re in the right place
BOOK A FREE CLARITY CALL
With 15+ years of hotel marketing experience across New Zealand and the Maldives—leading marketing departments of some of the world’s most recognized hotel groups—I help independent hotels and resorts like yours drive real revenue through digital-first marketing strategies.
Hi, I'm Laurean Sahilices, a hotel marketing professional & founder of the Hotel Marketing Lady
Trusted by some of the largest hotel groups worldwide
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, cluster DOSM,
Pullman & Mercure maldives
What some hoteliers are saying
I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.
— Oreste, resort manager
MERCURE MALDIVES
What some hoteliers are saying
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosm,
IHG new zealand
What some hoteliers are saying
I had the privilege of working with Laurean for 4 years during our IHG days.
She was an instrumental member of the marketing team, very professional, had great passion and enthusiasm.
I am very proud of her achievements and wish her success in her career.
— lindsay david, dosm,
holiday inn auckland airport, new zealand
What some hoteliers are saying
This FREE strategic consultation is perfect to get clarity on the main marketing challenges and define areas of improvement.
Book Your Free clarity Call
Marketing Clarity Call
30-minute strategy call to diagnose your biggest marketing roadblocks
BEST FOR: Hotel marketers & owners seeking quick guidance on their marketing challenges
Gain clarity on what’s working & what’s not and overview on how to move forward
warren buffet
How do I book the consultancy service?
Start by filling out the expression of interest form with a few details about your hotel and goals. If it’s a good fit, we’ll send you the next steps and payment details to secure your spot.
Frequently Asked Questions
What's included in the consultancy process?
Before your first session, you’ll complete a short questionnaire. On our call, we’ll deep dive into your current marketing challenges. You’ll walk away from each session with a tailored action plan designed to move the needle—no fluff, just results.
Who should join the consultancy calls?
Anyone responsible for marketing or implementation—this could be you, your team, or a trusted coordinator. We want the right people in the room to take action fast.
How do payments work?
Depending of the scope of work, we can generate a link for online payment (one off or recurring) or we can also accept bank transfers. A 50% deposit is required to lock in your spot, and the balance is due before your final session.
Will you implement the action plan?
No—but we’ll guide you through exactly what to do. You or your team will handle implementation, but we’re here to support and make sure you’ve got the roadmap.
What if my team lacks the digital skills to execute?
No problem. You can request a quote for custom team training or a private workshop to upskill your team with confidence.
Do I get something after each session?
Yes! After each session, you’ll receive a custom action plan that outlines what to focus on, plus recommended tools and strategies.