Turning disconnected marketing efforts into clarity
You don’t need more tactics. You need structure and direction.
Because strategy is the difference between activity and progress and when your marketing aligns with your commercial goals, results become predictable.
Discover how structured, strategic marketing transforms visibility into direct revenue, consistency, and confidence across your entire brand presence.
Because clarity saves more than it costs.
Marketing should be as refined as your guest experience. Built on clarity, structure, and strategy that turn visibility into measurable growth.
BOOK A COMPLIMENTARY CLARITY CALL
What’s keeping your hotel from driving more direct bookings?
Agencies promise results, but their ideas rarely translate to how hospitality truly works
The team is busy executing, but without a clear direction or priorities.
Marketing decisions feel reactive, driven by short-term pressures instead of long-term growth.
Your property delivers an exceptional guest experience, but your marketing doesn’t always tell that story.
The visuals are polished, the social media content looks good, the marketing team is active, maybe even working with an agency…
yet the results still feel inconsistent.
You’re not alone. Many independent hotels and luxury resorts find themselves in the same position:
Offline reputation is strong, but digital performance falls short of expectations
What’s missing isn’t effort, it’s structure.
Because clarity is what turns marketing from noise into measurable growth.
The moment you shift from reactive to strategic
Optimization: Less dependency on OTAs and stronger direct booking performance
Clarity: Every campaign tied directly to revenue goals, every channel tracked with purpose.
Structure: A clear roadmap that connects brand storytelling with commercial outcomes.
Leadership: A marketing system that performs with the same precision as your operations.
Consistency: A unified voice across all channels that reflects your brand’s true value and unique guest's experience
Hotel marketing It’s not about doing more. It’s about finally doing what works: strategically, intentionally, and profitably. Imagine your hotel with:
Discover how structure transforms visibility into measurable growth
BOOK A COMPLIMENTARY CLARITY CALL
In times of uncertainty, cutting marketing feels like the safest move,
in reality it’s the most expensive mistake.
Visibility creates opportunity and strategy turns that opportunity into revenue.
Marketing is the engine that drives commercial growth, strengthens your brand,
and protects your bottom line.
Because strategic marketing isn’t a cost.
It’s your hotel’s most valuable investment.
Global brand expertise, tailored for luxury resorts & boutique hotels.
As a former Director of Marketing, I've led in-house teams, managed agencies, and directed pre-openings, rebrandings, and conversions projects, translating complex hotel operations into marketing systems that actually drive more direct revenue.
As a strategic partner, I help hotels connect the dots between marketing, sales, and revenue to transforming online visibility into more direct bookings, without the full-time cost of a Director of Marketing or big agencies.
Laurean Sahilices, hotel marketing strategist & founder of the Hotel Marketing Lady
Turning online visibility into more direct bookings
Trusted by some of the largest hotel groups worldwide
The strategic transformation process
audit & insights
strategy & positioning
Implementation & Oversight
Every consultancy partnership is built around one goal: alignment
By combining your brand identity, guest experience, online presence and commercial objectives into one simple roadmap.
Strategic Marketing Advisor
Not every hotel needs a full-time Director of Marketing.
But every successful one needs clarity, structure, and direction.
Whether you have an in-house team that needs senior guidance, or you’re looking for a trusted partner to lead the full strategy and execution, the consultancy partnerships are built to turn online visibility into measurable growth.
Choose the level of strategic partnership your hotel needs to grow
Together, we’ll build marketing that doesn’t just look good, it performs.
Fractional Director of Marketing
Explore Partnership Options
complimentary self-assessment guide
Audit your hotel marketing strategy with clarity & confidence
This self-assessment was designed to give you an objective view of your current marketing performance so you can see where effort isn’t translating into results.
You'll uncover:
- How aligned your current marketing is with your hotel's commercial goals
- The gaps costing you visibility, revenue and direct bookings
- Whether your team needs strategic direction, stronger execution, or both
Because the first step to sustainable growth is clarity,
and clarity saves more than it costs.
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, cluster DOSM,
Pullman & Mercure maldives
What industry leaders are saying about working together
I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.
— Oreste, resort manager
MERCURE MALDIVES
What industry leaders are saying about working together
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosm,
IHG new zealand
What industry leaders are saying about working together
I had the privilege of working with Laurean for 4 years during our IHG days.
She was an instrumental member of the marketing team, very professional, had great passion and enthusiasm.
I am very proud of her achievements and wish her success in her career.
— lindsay david, dosm,
holiday inn auckland airport, new zealand
What industry leaders are saying about working together
Fractional Director of Marketing | FDOM
This high-touch partnership delivers end-to-end marketing leadership for hotels ready to move from reactive to revenue-driven.
Acting as your Fractional Director of Marketing, I work alongside you and your leadership team to guide strategy, oversee execution, and ensure every marketing effort drives commercial results.
This partnership gives you senior-level direction and commercial perspective without adding a full-time hire.
BEST FOR:
Hotels ready for full strategic direction and hands-on leadership without hiring a full-time Director of Marketing.
Limited spots available per quarter to ensure personalized support.
WHAT IS INCLUDED:
- Full marketing strategy development
- Weekly strategy and progress calls with your key stakeholders
- Complete oversight of all marketing functions (digital, PR, content, brand partnerships, campaigns)
- Coordination with trusted industry specialists to ensure flawless execution
- Editable systems and templates to standardize operations and internal reporting
- Monthly marketing reports to monitor performance
- Ongoing support for the duration of the project
OUTCOME:
You and your team gain structure, confidence, and clear direction. Every action ties back to revenue, and your marketing finally operates with focus, not guesswork.
MINIMUM COMMITMENT:
6-12 months, depending on the project scope.
let's plan your strategy
Explore consultancy Options
Strategic Marketing Advisor | SMA
Your team is capable and have the skills but they just need the right structure and guidance to perform with clarity.
My role isn’t to take over, it’s to co-create and guide your team so they can execute with confidence.
- Strategy development based on your commercial goals.
- Monthly strategy sessions to set priorities, review progress, and remove roadblocks.
- Ongoing feedback on positioning, and tactical execution.
- Access to proven frameworks and templates
- Email support between sessions for guidance and accountability.
- Monthly progress reports
BEST FOR:
Hotels with an in-house marketing team that needs direction, focus, and structure.
WHAT IS INCLUDED:
OUTCOME:
You and your team gain structure, confidence, and clear direction. Every action ties back to revenue, and your marketing finally operates with focus, not guesswork.
MINIMUM COMMITMENT:
6 months, depending on the project scope.
book a complimentary clarity call
Innovation
Wellness
Sustainability
I collaborate with boutique hotels & luxury resorts that see marketing as a driver of transformation, not a checklist of tactics.
The properties I work with understand that true hospitality blends profitability with purpose, creating experiences that inspire, nurture, and and transform guests on a deeper level.
Because when your values and long-term strategy align, results follow naturally.
I partner with hotels that lead with purpose & shared values
Not every hotel is the right fit
and that’s intentional
Your marketing deserves the same excellence as your operations and guests' experiences
Still have questions?
Book a complimentary Clarity Call
Frequently Asked Questions
What's included in the consultancy process?
Each project begins with a pre-work assessment to identify your biggest marketing challenges and commercial opportunities.
Every session is focused on strategy, structure, and clarity so you walk away with actionable direction, not generic reports or more busywork.
You’ll receive a defined roadmap, clear priorities, and measurable next steps after each milestone.
How do payments work?
The consultancy service operates on a monthly retainer model.
A 50% deposit of the first month’s fee is required to secure your project start date, with the balance due upon commencement.
How do I know if this is the right time to invest in consultancy?
If your marketing feels active but not effective or if you’re still relying heavily on OTAs to fill the gaps, then it’s time.
Strategic consultancy helps you shift from reaction to direction, aligning every marketing effort with measurable commercial growth.
The best time to build your system is before performance becomes reactive.
What if my hotel doesn’t have a marketing team?
That’s perfectly fine. Most of my clients don’t.
I collaborate directly with owners, GMs, and commercial leaders, and if needed, connect you with trusted industry partners across digital, PR, and content so execution runs seamlessly.
You’ll get strategic leadership without the need to hire a full-time role.
Do I get something tangible after each session?
Yes. After each session, you’ll receive a custom action plan outlining your next priorities, plus tools and recommendations so your team can implement with clarity and confidence.
Do you work with in-house teams or external agencies?
I often collaborate with internal teams or existing agencies to strengthen strategy, streamline communication, and ensure all efforts support your commercial goals, not just vanity metrics.
However, to ensure quality execution I prefer to work with dedicated industry professionals / service providers.
How long should I expect to see results?
Strategic marketing isn’t an overnight fix.
Hotels that see the strongest growth typically work with me over 6 to 12 months, which is the minimum time to align leadership, brand, and digital performance for sustainable results.
I only partner with hotels ready to commit to the process and take action.