Strategic marketing leadership for hotels seeking stronger commercial performance
Align marketing decisions with revenue goals through the CLARITY Framework,
a structured framework developed for hotel leaders to strengthen positioning, demand quality and direct bookings.
Whether preparing for an opening, repositioning, or seeking stronger commercial performance, structured strategic direction ensures marketing activity contributes to long-term revenue growth, not just more activity.
Limited availability each month
Where many hotel marketing efforts lose commercial impact
- inconsistent direct booking contribution
- unclear positioning in competitive markets
- pricing pressure despite strong product
- busy marketing teams without clear priorities
This rarely happens due to lack of effort.
It usually happens when marketing decisions are not fully aligned with commercial objectives.
Without clear strategic direction, activity increases but performance becomes difficult to scale.
A structured approach to align marketing with commercial performance
It strengthens:
- positioning clarity in competitive markets
- demand quality and pricing confidence based on value
- direct booking growth
- long-term brand value, not just more awareness
Global strategic perspective, tailored for luxury resorts
& boutique hotels
As a former Director of Marketing, my experience includes supporting hotels through:
- openings
- repositioning
- renovations
- brand transitions
- demand growth phases
My focus is to align marketing direction with commercial priorities to strengthen demand quality, pricing confidence and long-term revenue contribution.
Laurean Sahilices, hotel marketing strategist & founder of the Hotel Marketing Lady
Turning online visibility into more direct bookings
Trusted by teams across global hotel groups
Not every hotel requires a full-time Director of Marketing.
But every successful one needs clarity, structure and direction.
Whether you have an internal team needing senior guidance, or require strategic leadership to oversee marketing direction, both partnerships are designed to strengthen positioning and commercial performance.
Choose the level of strategic partnership your hotel needs to grow
Together, we’ll build marketing that doesn’t just look good, it performs.
Fractional
Director of Marketing
Senior marketing leadership without the long-term cost of a full-time hire.
Acting as an extension of your leadership team, this partnership ensures marketing direction, priorities and implementation support commercial performance.
Investment reflects the strategic nature of the partnership and level of leadership required.
INCLUDES:
- CLARITY Framework full implementation
- Weekly strategic guidance
- Leadership across marketing direction
- Alignment between marketing, revenue, brand & key stakeholders
- Priority setting and roadmap development
- Direction for internal teams and specialist partners
- Ongoing strategic decision support across all marketing functions (digital, PR, content, brand partnerships, campaigns)
MINIMUM COMMITMENT:
12 months
designed for hotels seeking lon-term growth
- Independent hotel owners
- New hotel openings
- Repositioning projects
- Hotels without senior marketing leadership
- Global hotel groups seeking plug & play support
Strategic Marketing Advisor
Senior strategic guidance for hotels with an internal team responsible for execution.
This partnership provides structured direction, ensuring marketing decisions are aligned with commercial priorities.
Investment varies depending on scope and level of support required.
- CLARITY Framework strategic foundation
- Monthly strategic sessions
- Commercial alignment guidance
- Priority roadmap development
- Decision support for marketing investments
- Direction for internal teams or external partners
IDEAL FOR:
INCLUDES:
MINIMUM COMMITMENT:
9 months engagement
- Directors of Marketing
- Commercial leaders with lean team
- Independent hotels seeking direction
Hotel owners
Designed for hotel leaders seaking stronger commercial performance
General Managers
This consultancy is most valuable for:
Commercial leaders
Directors of Marketing
marketing activity feels busy but not fully effective
positioning lacks clarity in competitive markets
Often at a stage where:
direct bookings require stronger contribution
strategic direction is needed to guide internal teams or partners
Laurean is extremely detailed, communicative and responsive. We worked with her to develop the marketing strategy and positioning for one of our hotels, which was very valuable. She has a strong marketing knowledge and excellent thorough communication
— marcel mansour, owner
the granger hotel
What hotel leaders are saying about working together
Laurean excells at helping luxury resorts and boutique hotels transform visibility into measurable results through clarity and well defined strategy. She combines strategic thinking with creativity and ensures every activity drives both engagement and revenue.
— ratheesh, director of spa
anantara kihavah maldives resort
What hotel leaders are saying about working together
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, cluster DOSM,
Pullman & Mercure maldives
What industry leaders are saying about working together
I had the opportunity to work with Laurean in the Maldives and I was impressed by her engagement during the photoshoot and how she implemented the correct marcomms plan focusing on increasing awareness and driving more direct bookings.
— Oreste, resort manager
MERCURE MALDIVES
What hotel leaders are saying about working together
The Strategic Clarity Session helps identify the most appropriate partnership model based on your commercial priorities, internal resources and growth objectives.
Not sure which level of support is right for your hotel?
request a strategic Clarity session
Frequently Asked Questions
How do I know which consultancy model is right for my hotel?
During the Strategic Clarity Session, we assess your priorities, internal resources and commercial objectives to determine the most suitable level of support.
Do you support implementation or only strategy?
Depending on the partnership model, I provide strategic direction and oversight to internal teams or specialist partners responsible for execution. Day to day marketing execution remains with your team.
Is this suitable for new hotel openings?
Yes. Early strategic direction protects positioning, pricing confidence and long-term brand value.
How long does a typical engagement last?
Strategic marketing is not an overnight success. Most partnerships begin with a minimum 9-month commitment to ensure consistency and measurable progress.
Do you work with internal teams?
Yes. I often collaborate with existing marketing teams, revenue leaders and specialist partners to ensure alignment across commercial priorities. If needed, I also have a trusted network of technical experts.
When is the right time to engage a strategic marketing consultant?
Strategic direction is most valuable when decisions impact long-term positioning and revenue potential. Most partnerships begin when hotels are preparing for an opening, looking to improve direct bookings or lacking senior marketing leadership.