If your hotel marketing feels busy but direct bookings aren't following, it’s time to fix that.
You’re running campaigns, posting on social media, maybe even paying to big marketing agencies… but results still feel inconsistent.
The truth? Most hotels are stuck chasing tactics instead of strategy. Relying on OTAs when they need more volume, generic agencies, or scattered marketing efforts that don’t move the needle.
Your hotel’s success depends on a clear, revenue-driven plan, not just guesswork.
Let’s simplify the noise and build a focused marketing strategy tailored to your hotel’s goals, so you can grow direct bookings, protect your bottom line, and finally feel in control again.
Book a Free 30-Minute Clarity Call
Because marketing isn’t about doing more,
it’s about doing what actually drives revenue.
What’s keeping your hotel from driving more direct bookings?
You’re relying too heavily on OTAs and your profit margins keep shrinking
You’ve wasted budget with agencies that don’t “get” hospitality
Your current marketing plan feels reactive or outdated.
You don’t have the time, or in-house expertise to create a strong marketing strategy that works
You just need a smarter way to connect your marketing with your commercial goals.
You’re not the problem, your lack of system is.
When budgets get tight, many hotels make
the same mistake: they cut marketing first.
But that’s the one investment that actually fuels direct bookings, revenue & online visibility when times get tough.
Because marketing isn’t an expense, it’s part of your hotel’s commercial growth engine.
Instead of random tactics, imagine your hotel with:
Reduced OTA dependency and stronger direct booking growth.
A clear marketing roadmap aligned directly to your revenue goals, no more guessing.
Campaigns that your team can actually execute, not “big ideas” from agencies that don’t understand hospitality.
A lean team that works smarter, not harder because they finally have clarity and direction.
Confidence that marketing actions are driving measurable ROI.
It’s about finally doing what works; strategically, intentionally and profitably
This isn’t about doing more.
If so, you’re not alone and you’re in the right place if you are…
who I work with
Struggling to connect the dots between your marketing efforts and actual revenue growth?
General Manager or Independent Boutique Hotel Owner
You’re wearing too many hats, from operations to guest experience, and marketing often slips to the bottom of the list.
You know your hotel has potential, but you lack the time, team, or clarity to turn it into consistent direct bookings.
WHAT YOU NEED:
A clear roadmap and a trusted partner who understands hospitality, so marketing finally drives commercial results instead of more busywork.
Commercial Leader
You’re focused on revenue and margins but frustrated by rising OTA commissions. Marketing often feels like a cost center rather than a performance driver.
You want marketing that works hand-in-hand with sales and revenue, not just impressions or “brand awareness" only.
WHAT YOU NEED:
A structured marketing strategy that turns visibility into a direct booking machine and delivers long-term commercial success.
Director of Marketing with a
lean team (or no team at all)
Your team is running hard but spread thin. You’re juggling digital, social media, PR, and partnerships, yet it still feels reactive.
Agencies don’t get hospitality, and their “big ideas” rarely translate on-property. You need clarity, support, and a strategy that help you align with your hotel’s commercial goals.
WHAT YOU NEED:
Industry knowledge and fractional support to help your team execute smarter, not harder and you can finally lead with confidence and stop doing the guesswork.
Innovation
Wellness
Sustainability
I work exclusively with boutique hotels & luxury resorts that believe hospitality can be both profitable and purposeful, creating experiences that inspire, nurture, and and transform guests on a deeper level.
Because when your values and strategy align, the results follow.
I only partner with hotels that share the same values
Not every hotel is the right fit
and that’s intentional
Global brand expertise, tailored for luxury resorts & boutique hotels.
WHY WORK TOGETHER
Between shrinking budgets, lean teams, and constant digital shifts, most hotels are simply reacting instead of leading. And that’s where I come in.
After 15+ years leading multiple marketing teams for global hotel groups across New Zealand and the Maldives, I know exactly what drives results and what doesn’t.
I also know how frustrating it feels to pour time, money and effort into marketing that doesn’t move the revenue needle.
Here’s the truth:
- Agencies often pitch “big ideas,” but they don’t understand how hotels actually operate day-to-day.
- Hiring a full-time senior marketer isn’t always financially possible.
- Cutting marketing budgets to save costs almost always backfires, because without visibility and strategy, you become even more dependent on OTAs.
That's exactly why I created my fractional strategic marketing consultancy services.
To give you the clarity, direction and expertise of a Global Director of Marketing without the cost of hiring one full-time.
Hi, I'm Laurean Sahilices, a hotel marketing strategist & founder of the Hotel Marketing Lady
What worked 5 years ago won't work today
I help boutique hotels and luxury resorts cut through the noise, simplify their strategy, and finally build marketing systems that deliver measurable results, not more busywork.
Trusted by some of the largest hotel groups worldwide
When your marketing works, everything else gets easier: revenue grows, visibility increases, and your team finally gains confidence in what they’re doing.
Running a hotel is hard.
Your marketing doesn't have to be
Together, we’ll build a results-focused marketing system that:
Gives your team clarity, structure, and confidence.
Aligns with your commercial goals, not just “likes” or “followers.”
Turns your marketing into a real revenue driver, not a cost center.
Book a Free 30-Minute Clarity Call
What will you achieve
understand your current marketing position
Build a Strategic Foundation for Growth
Turn online visibility into Real Revenue
When we work together, you won’t just get a plan. You’ll finally get clarity, structure, and direction that drives measurable results for your hotel.
Because marketing shouldn’t just look good, it should deliver results you can measure.
quick-wins
Discovery
done for you
Assessment
done with you
Consultancy
Whether you’re looking for quick clarity or full strategic direction, I’ll meet you where you are. Each option is designed to help you simplify your marketing, strengthen your foundations, and drive measurable long-term growth, not just online visibility.
How we can work together
Choose the level of strategic support your hotel needs to grow
Discovery Marketing
Call | DMC
A focused 60-minute 1:1 strategy session to identify your top 3 marketing challenges and create a quick-win action plan.
Perfect if you want clarity before investing in a full strategy.
- Clarity on what’s blocking your results
- Immediate, actionable ideas you can implement right away
- Confidence on where to focus your time and budget next
BEST FOR:
Hotels that need fast clarity before deciding their next move, whether it’s fixing their online presence or improving direct bookings.
Book Your discovery Call
YOU'LL WALK AWAY WITH:
Commitment Level: Quick Wins
Strategic Marketing Assessment | SMA
This one-time audit and action plan gives you a clear, customized roadmap to strengthen your hotel’s marketing foundations and boost direct bookings.
Perfect if you want direction, clarity, and a plan your team can execute confidently.
get your custom strategy
Full audit of your hotel’s digital presence (web, social, etc)
Competitor analysis to uncover growth opportunities
90-day direct booking action plan based on your goals
90-minutes strategy call to review findings and align your team
Commitment Level: roadmap
BEST FOR:
Hotels ready to move beyond “random tactics” and start building a structured marketing plan.
YOU'LL GET:
Strategic Marketing Consultancy | SMC
This is your high-touch, results-driven marketing partnership designed for hotels ready to move from reactive marketing to sustainable commercial growth.
Over 3 to 6 months, we’ll work side-by-side to elevate your strategy, empower your team, and ensure consistent execution that delivers measurable results.
Think of it as having a fractional Director of Marketing, bringing 15+ years of global hotel experience to your brand without the full-time cost.
APPLY FOR CONSULTANCY
BEST FOR:
Hotels or resorts fully committed to growing direct bookings, strengthening brand positioning, and creating a marketing system that actually drives revenue, not just awareness.
Full marketing strategy tailored to your hotel's goals
Month end progress report
Weekly progress calls to review execution, performance and next steps
Up to 2 strategy alignment calls with key stakeholders
Ongoing support for the duration of the project
Limited spots available per quarter to ensure personalized support.
Commitment Level: PARTNERSHIP
Liaising with trusted industry specialists to oversee execution and ensure quality control
Editable templates & guides for your team
INCLUDES:
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, cluster DOSM,
Pullman & Mercure maldives
What industry leaders are saying about working together
I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.
— Oreste, resort manager
MERCURE MALDIVES
What industry leaders are saying about working together
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosm,
IHG new zealand
What industry leaders are saying about working together
I had the privilege of working with Laurean for 4 years during our IHG days.
She was an instrumental member of the marketing team, very professional, had great passion and enthusiasm.
I am very proud of her achievements and wish her success in her career.
— lindsay david, dosm,
holiday inn auckland airport, new zealand
What industry leaders are saying about working together
warren buffet
That’s why every project I take on is designed to deliver clarity, strategy, and measurable commercial growth.
How do I book the consultancy service?
Start by filling out the short expression of interest form with details about your hotel and goals.
If it’s a good fit, we’ll schedule a discovery call and send the next steps to secure your spot.
Frequently Asked Questions
What's included in the consultancy process?
Before our first session, you’ll complete a short pre-work questionnaire to identify your biggest marketing challenges.
Each session focuses on clarity and strategy. You’ll walk away with a tailored action plan designed to move the revenue needle, not just create busywork.
Who should join the consultancy calls?
Anyone responsible for marketing or commercial performance (this could be you, your in-house marketing team, or a trusted coordinator).
Having the right people in the room ensures alignment and faster implementation.
How do payments work?
Depending on the scope, we can arrange either a one-off or recurring payment link.
A 50% deposit secures your project slot, with the balance due before your final session.
How do I know if this is the right time to invest in consultancy?
If your marketing feels busy but not effective, or you’re relying heavily on OTAs without a clear strategy, then it’s the right time.
Strategic marketing consultancy isn’t an expense; it’s how you finally align your marketing with measurable commercial goals.
What if my hotel doesn’t have an in-house marketing team?
That’s perfectly fine. Most of my clients don’t.
I’ll guide you through a structured plan and, if needed, I'll connect you with trusted industry freelancers or agencies I’ve worked with globally, so execution doesn’t fall through the cracks.
Do I get something tangible after each session?
Yes. After every session, you’ll receive a custom action plan outlining your next priorities, plus tools and recommendations to implement confidently.
Do you work with agencies or internal teams?
Absolutely. I often collaborate with in-house teams or existing agencies to provide strategic direction, streamline messaging, and ensure all efforts support your commercial goals, not just vanity metrics.