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The Hotel Marketing Briefing

Every other week, receive practical and concise commercial insights drawn from 15+ years of on-the-ground experience leading hotel marketing across global luxury brands and independent boutique hotels.

Designed to help you take a more strategic approach to aligning marketing decisions with your hotel's long-term commercial performance.

Strategic perspectives for hotel owners preparing for pre-opening, repositioning and growth phases.

You lead, own or manage a hotel or resort

Who this is for

You are responsible for commercial performance, not just execution

You are preparing to open or reposition a hotel 

this briefing is for you if...

this is not for you if...

You are tired of disconnected marketing activity and want structure and  commercial alignment

You’re not involved in decision-making

You want quick wins without strategy

You’re looking for marketing and social media hacks

You are looking to strengthen direct demand quality

You’re looking for the latest AI trends or generic marketing advice

What you'll find inside

Each edition delivers a simple short and strategic insight to be read in less than 5 minutes and help you get more commercial clarity.
Some recent briefings covered topics like:


What to expect

  • Delivered to you your inbox bi-weekly only

  • 1 insight and 1 intentional thought provoking question

  • Always grounded in real hotel scenarios, no AI fluff.

Only strategic perspectives that help hospitality leaders make better commercial decisions for long-term commercial success.

Why I created the Briefing

Most hotels aren’t short on effort. They’re short on structure.

After working with global hotel brands for more than 15 years, I noticed the highest-performing hotels rarely talked about marketing. Instead, they talked about:

  • Positioning
  • Commercial alignment
  • Demand quality
  • Long-term value

However, most marketing content online focuses almost entirely on generic tactics, more campaigns,
more content, more channels...

The Hotel Marketing Briefing exists to bring the conversation back to strategy and help you make better decisions, before performance suffers.

Because strategic marketing isn’t a cost.
It’s your hotel’s most valuable investment.

Who it's from

With over 15 years leading marketing for global hotel groups across New Zealand and the Maldives, I work with hotel owners to align marketing strategy with commercial outcomes.

This briefing is where I share the thinking behind that work, particularly during moments of growth, transition or underperformance.

Today I help independent boutique hotels and luxury resorts apply the same strategic thinking I've seen inside some of the world's leading hospitality brands.

Laurean Sahilices, hotel marketing strategist & founder of the Hotel Marketing Lady

experience across global hotel brands including

Better commercial decisions begin with strategic clarity.

join the hotel marketing briefing

Join 2,000+ hotel leaders receiving The Hotel Marketing Briefing.