Is your hotel marketing driving results, or just activity?
The Hotel Marketing Briefing is a bi-weekly concise strategic insight for hotel owners, General Managers, and commercial leaders who want clarity, structure, and measurable impact from their marketing decisions.
It is not another newsletter. No generic advice.
Just real-world insights from 15+ years leading hotel marketing at a senior level.
Strategic insights for hotel leaders who expect marketing to drive commercial results
You lead a hotel, resort, or hospitality business
Who this is for
You are responsible for commercial performance, not just execution
- Direct bookings
- Brand positioning
- Long-term visibility
this briefing is for you if:
this briefing is not for you if:
You are tired of disconnected activity and want structure and alignment
You’re not involved in decision-making
You want quick wins without strategy
You’re looking for social media hacks
What you'll find inside
- How marketing, revenue, and sales should actually work together
- Why most hotel marketing underperforms despite high activity
- Positioning mistakes that quietly cost direct bookings
- What to prioritise during market slowdowns or pre-opening phases
- How to evaluate agencies, tactics, and platforms with confidence
- Reflections from real conversations with industry leaders
- Occasional deep dives via articles, LinkedIn posts, or YouTube conversations
What to expect
- Delivered to you your inbox bi-weekly only
- Short, focused, and intentional
- Designed to be read in under 5 minutes
- Always grounded in real hotel scenarios
If you’re looking for clarity over chaos,
you’ll feel at home here.
Why I created the marketing briefing
After 15+ years leading hotel marketing teams across global brands and independent properties, I’ve seen the same pattern repeat:
- Marketing activity increases.
- Pressure builds.
- Results lag.
think strategically, and make better decisions, before performance suffers.
Because strategic marketing isn’t a cost.
It’s your hotel’s most valuable investment.
Who it's from
With over 15 years leading marketing for global hotel groups across New Zealand and the Maldives, I work with hotel owners, General Managers, and commercial leaders to align marketing strategy with commercial goals.
This briefing is where I share the thinking behind that work, particularly during moments of growth, transition, or underperformance.
Laurean Sahilices, hotel marketing strategist & founder of the Hotel Marketing Lady
Trusted by some of the largest hotel groups worldwide
