In this conversation
What we'll explore
+ commercial priorities & growth goals
+ marketing & revenue disconnects
+ positioning & guest alignment
+ OTA dependence & direct demand growth
+ current strategic challenges
Strategic hospitality guidance shaped by global brand experience
From hotel launches and repositioning projects to long-term commercial advisory, my work is designed to bring stronger alignment between positioning, marketing and business goals.
After 15 years leading marketing for global hotel groups across New Zealand and the Maldives, I partner with hotel owners and commercial leaders to align marketing with commercial growth.
Laurean Sahilices, Strategic Marketing Consultant & founder of The Hotel Marketing Lady
experience across global hotel brands including
We worked with Laurean to develop the marketing strategy and positioning for one of our hotels, which was very valuable and gave us a clear direction to make our hotel stand out. She has a strong marketing knowledge and excellent communication.
— marcel, boutique hotel owner
the granger hotel san diego
What hotel leaders are saying about working together
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support and clear strategic direction.
— Christophe, commercial leader
Pullman & Mercure maldives
What industry leaders are saying about working together
Laurean led the resort rebranding and implemented the correct marcomms plan focusing on increasing awareness and driving more direct bookings in a very saturated market like the Maldives.
— Oreste, resort manager
Mercure maldives
What industry leaders are saying about working together
Before applying
The Strategic Clarity Session is designed for boutique hotel owners and commercial leaders seeking focused strategic guidance around positioning, commercial alignment and long-term growth.
Following the application, qualified applicants will be invited to schedule a focused strategic conversation.
apply for a strategic clarity session
This is for you if:
It's not for you if...
You are leading a hotel or resort and want marketing that contributes to commercial performance.
You need clarity on direction and structure, not another list of tactics.
You value strategic guidance and measurable commercial outcomes.
You’re looking for a one-off strategy, campaign or social media management.
You need immediate tactical support without strategic direction.
You’re looking for overnight success without structured foundations.
You are a hotel owner, GM or responsible for the commercial goals of your property.
You’re responsible for day to day marketing execution and not responsible for commercial direction.
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