strategic MARKETING consultancy
Let’s Make that Marketing Project Happen!
As hotel marketing professionals, we´ve all been in a situation when having the time, skills and resources to work on that special marketing project was almost impossible, and we have been postponing it for a while.
So it´s time to put a full stop to this situation!
Get ready to live a personalized consultancy experience, where I´ll help you and your team make that project a reality, with clear goals, action plans and the accompaniment you need from someone that understand the hotel marketing industry.
Real talk :
The Hidden Truth About Hotel Digital Marketing
Scary. Intimidating. Overwhelming.
These are just some of the words that probably describe how you view the world of digital marketing.
One thing is for sure though, in the online world is where a large proportion of your hotel audience is, and every day your hotel digital presence is not optimized you’re missing out on reach, impact, and direct bookings.
But the truth is...
Having a website and a Facebook page, is simply not good enough!
You need a clear strategy, an action plan, with clear goals to
make it easier for your potential guests to discover your hotel by creating a stronger digital presence — and learn new online marketing skills to help you and your team reach a wider audience and drive conversions.
So what if you didn't have to spend endless hours trying to figure out your digital marketing strategy?
Identify your current marketing situation: online & offline
How does this sound?
Work with a strategic omni-channel approach
01
02
the results you're going to get:
Turn confusion into clarity and problems into clear action plans
03
Learn how to attract your ideal guests and convert them into real paying guests
04
Understand how to become more productive and focus on the needle movers
05
Yes, I'm in!
i can help because i've been there
There´s nothing worst than postponing that great project
The hardest part, is when that exciting project needs to be put on hold because one of two reasons:
A. Lack of specific internal resources
B. Not being able to find a third party support that understands the hotel industry
Either or, trust me, I´ve been in your shoes!
That´s why, after more than a decade in the global hotel marketing industry, I´m here to help you create a well-thought hotel marketing strategy.
I´m a Certified Digital Marketing Professional by
the Digital Marketing Institute. View Credential here
more about ME
A Strategic Personalized Experience
When I first started working in the digital marketing world with hotels, I didn´t have a clear plan, and after years of trial and error and constant education, I finally figured out what works and what doesn't.
In this personalized strategic consultancy, you will get access to years of industry specific knowledge where we´ll work together on 1:1 sessions to focus on the situation of your hotel for up to 6 weeks, so you and your team can get a clear roadmap to develop a robust online presence.
you´re in the right place
great, tell me more!
3 Consultancy Projects Types
MARKETING STRATEGY
Perfect for those hotels with a small marketing team looking for some high-level vision and long term plan.
copywriting STRATEGY
For hotels that don´t have a clear brand guideline and tone of voice that can be used across different channels.
PRE-OPENING STRATEGY
This project is only for those hotels about to be opened, which need to get all the marketing foundations done.
Marketing Strategy Creation
This is a 3 to 6 months project to set up the foundations of your omni-channel marketing strategy, based on your hotel current situation and the 2 key areas you would like to improve.
1 hour discovery call
4 monthly sessions of 90 minutes each
STRATEGY DOCUMENT
I NEED THIS
Copywriting Strategy
This project is perfect for those hotels that need to define the tone of voice of their brand, understand their audience and have a clear direction on the copywriting foundations to create content for the different online and offline channels. This project is developed in conjunction with one of the leading copywriters of the industry, The luxury copywriter.
assesment with 2 hotel marketing experts
minimum of 90 days project
templates & resources
I NEED THIS
Pre-Opening Marketing Strategy
One of the most crucial times for a hotel to have all the online and offline marketing strategy in place, is the pre-opening. From collaterals, to website development and pre-opening photoshoots, this project will help you have a clear direction of what needs to happen before your hotel opening day.
1 hour assesment call
PRE-opening strategy formulation
3 to 6 monthly calls
i need this
Kind Words
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, cluster DOSOM,
Pullman & Mercure maldives
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosom,
IHG new zealand
I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.
— Oreste, resort manager
MERCURE MALDIVES
Develop a solid digital marketing strategy
Get clarity on what works and doesn´t
Be able to clearly articulate your hotel unique selling points and who you do it for
Have a clear actionable plan in place for attracting your ideal guests
Know what to post and what to say on social media, so you can get on with it
Save time by leaving the guessing work aside & focusing on the needle movers actions
Why do you Need a
Strategic Consultancy?
let´s work together!
You need a hotel marketing consultancy because you have a specific goals you want to achieve, but you don´t have (yet) the knowledge, the strategies and the right action plan to make it happen.
By hiring my services, your Marketing team will save tons of hours doing the guessing work, and they can spend those hours working on the strategic actions that will help your hotel attract the ideal guests.
This consultancy will help you to:
This Is Right For You If...
You need to implement a marketing project WITH INDUSTRY EXPERTS
You're overwhelmed by thE daily demands of your role
YOu WANT TO take your hotel digital marketing presence to the next level
You have a team that can execute the action plan created during the consultancy
you're a head of marketing, dosom or commercial leader in the hospitality industry
warren buffet
is that a yes?
Request Your Consultancy
If you are ready to start working on your next hotel marketing project together, please fill up the form with more details about your project needs, so we can assess which one will be best option for you.
let´s work together!
How can I book the consultancy service?
You will first need to fill up the expression of interest form with more details of your request so we can assess if we are the right professionals to work in your project. Once we review all the details, and if we are the right match to work together, we will send you an email with the payment details to secure the starting date of your consultancy.
Frequently Asked Questions
What´s the methodology of the consultancy?
24 hours prior to the onboarding session you must provide the assessment questionnaire, which we´ll discuss during the call. We will have a conversation to go more in depth of your current situation and digital needs. At the end of each session you will receive an action plan with key actions to be executed in order to start moving towards your goals.
Who should be present in the call?
Any Marketing members that will then work on the execution of the action plan.
What are the payment methods?
You can pay via bank transfer or credit card. We will request a 50% upfront payment to lock in the dates to start the consultancy. The remaining payment will be done before the final consultancy session.
Will you do the execution of the action plan for my hotel?
No. The implementation of the action plan created during the consultancy will need to be implemented by your team or the person in charge of your digital marketing,
What happen if my team don´t have a strategic knowledge?
You can request a quote for a personalized live or in-person workshop or training for your Marketing team or the person in charge of your digital marketing,
Will I get anything after each session?
Yes. After each session you will receive an email with the strategies, tactics and tools discussed, which will need to be implemented by your team throughout the month.
Let´s connect, learn and grow together while we create the largest hotel marketing community!
