strategic marketing assessment

Ready to Level Up Your Hotel Marketing Strategy?

Having a clear digital marketing strategy for your hotel shouldn't be a guessing work. Let´s have a personalized assessment of your current situation and create a simple action plan based on your hotel Sales & Marketing goals.

tell me more, please!

Sure, You Could Do It Yourself...

You can hire an agency to do your hotel website, ask your Marketing Coordinator to open some social media channels and create some posts here and there; and even ask a friend of a friend to come to the hotel and take a few photos of the rooms. Then you put all of this together, create a TripAdvisor page and Vioilá! your hotel is present on the digital world and ready to bring bookings.

But if you're anything like me, you need help to take your super power to the next level. You just want someone to connect all the dots with a strategic thinking and tell you what works and what doesn't, based on your hotels´ goals.

does this sound familiar?

but let's be real :

Doing Your Hotel Digital Marketing Strategy is Overwhelming

As a hotel marketing Manager / Director, you´re always busy supporting Sales, Reservations, Revenue, and many other operational departments on their daily marketing demands.

On top of that, you´re looking after content creation, website, social media and trying to play catch up with the latest trends on digital marketing for hotels... The list can go on and on!

So what if you didn't have to be one person does it all anymore?
What if you had a clear digital roadmap that meet all your needs?
What if it you can have a clear direction on the digital marketing maze?

did you know...?

Many hotels and marketing professionals are scared of creating a digital marketing strategy because they feel overwhelmed by the always changing digital world?

However, this just translates into a clear lack of digital and industry specific knowledge, because having a clear digital marketing strategy will save time and reduce efforts of your Marketing team by helping them to follow a simple process, a digital roadmap to attract the ideal guests.

Introducing...

Strategic Marketing Assessment (SMA)

This personalized assessment has been thought specifically for busy hotel Marketing Managers / Directors & Commercial Leaders, who are looking for a strategic advice on their current digital marketing situation and are ready to unleash the power of a more simplified digital approach focused on their goals.

Yes, please!

A Personalized Assessment

After more than 10 years of working in the hotel digital marketing industry helping many hotels to develop a robust digital presence and attract their ideal guests, I have developed this personalized assessment to help more hotel marketing professionals to learn what's needed to meet their digital goals.

In this 1:1 call you will get a clear picture of your digital marketing status, combined with a strategic approach where we will review your current situation and ensure we can set up some solid foundations for you and your team, to make the most out of your digital marketing efforts.

consultancy call

Yes, please!

Benefits of this Strategic Call

You Will Get:

+ personalized assessment

+ clarity on your current digital status

+ learn how to attract your ideal guests

+ identify areas of improvement

need something like that?

yes, I´m in!

+ simplified actions to be implemented

+ a more strategic digital overview

Kind Words

Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.

— Franck, Area dosom,
new zealand

It's been a privilege to work with Laurean in a pre-opening project in the Maldives. She has razor-sharp copywriting skills, understand the luxury industry and has a strong strategic vision.

— maisie, the luxury copywriter, uk

Laurean has a grasp of all things digital and an appetite for knowledge and experimenting with new techniques. I learnt a lot from her to help me with my current role.

— aaron, ihg field marketing manager,
Australasia & pacific region

who is this for?

You’re a Head of Marketing Who Needs Support

Gone are the days when you need to create endless traditional Marketing strategies. Now it´s time to make it simple, actionable, flexible and easy to measure so you can prove the value out of your Marketing efforts towards the hotel Sales & Revenue goals.

This personalized assessment has been thought for:

Marketing Managers
Marketing Directors
Sales & Marketing Directors
Commercial Leaders

And any other hotel marketing professional that need to understand the potential of having a digital marketing strategy in place and that will be part of the execution.

Don't you just wish that someone would GET it?
Someone that could create the kind of work that you'd do yourself if you had the time? Well.... great news.
I´ll get you covered!

why working with ME?

I´m a Digital Marketer Specialised in
Hotels & Resorts

After more than a decade of international experience working with some of the largest hotel groups, I´ve also experienced many times the frustration of working with agencies that they don´t get how the hotel industry works - you´re not alone!

That´s why I´m here to help you understand what key areas you will need to focus on to attract your ideal guests and make your hotel succeed in the current competitive digital space while taking your marketing strategy to the next level - together!

more about ME

I´m a Certified Digital Marketing Professional by the Digital Marketing Institute. View Credential here

EVALUATION

Once you lock in our call date, you will receive a pre-call questionnaire so I can get some basic information before our assessment call.

CALL

We´ll have a 90 minutes session where we´ll go through more specific details so I can understand your special needs.

deliverables

After 48 hours of our session, you´ll get a 1 page assessment and a simple action plan of up to 3 areas to be improved by your team.

How it Works

Special Offer

pre-call questionnaire

1 personalized
90 minutes call

1 payment of $299usd

Special

action plan with areas of improvement

I´m in!

You´re in the Right Place

Bonus

You´ll have clarity in which are your 3 key areas of improvement

If you are ready to make that investment to finally get clarity and a strategic direction for you and your team so they can save time and be more productive in their digital marketing efforts,
click below to save your spot. See you in our assessment call!

I know how it feels to hold your breath when your GM asks, "how´s the digital marketing going?"

So I´m here to make sure that when that happens, you and your team can smile and have confidence to answer.

You need this assessment call if you have a clear goal for your hotel but you don´t have the digital marketing knowledge yet or the time to plan an omnichannel strategy that can help you bring value of your digital efforts.

If you are either a Head of Marketing, a DOSM or part of the Commercial team, this assessment will benefit you by getting more clarity, simplifying some processes and reducing the time your team spend on some tasks that are not the needle movers.

Why do you need a strategic assessment call?

In case you are not sure...

When you book your assessment call, you will receive a simple actionable plan with the 3 key areas of improvement, so you and your team know exactly where to invest your time and resources!

Action Plan

Free ACTION PLAN

Special Bonus

This is for you if:

You need to finally make time for getting a more strategic view of digital marketing

You're overwhelmed by digital marketing and you prefer to ignore it

YOu ARE a busy head of marketing, dosom or commercial leader

YOU'RE NOT in the hospitality or tourism industry

you're ready for this if you´re willing to implement the action plan with your team

It's probably not for you if...

YOU'RE NOT WILLING TO DO THE WORK

How can I book my assessment call?

Once you make the payment, you will receive an email with a link to select your preferred day.

Frequently Asked Questions

How long does the call take?

The assessment call will take maximum 90 minutes including Q&A.

How´s the methodology of the call?

24 hours prior to the call you must provide the assessment questionnaire, which we´ll discuss during the call. We will have a conversation to go more in depth of your current situation and digital needs.
Don´t forget to bring any questions you might have to our session.

Who should be present in the call?

Any Marketing members that will then work on the execution of the action plan.

What are the payment methods?

You can pay via bank transfer or credit card.

Will I get anything after the call?

Yes. 48 hours after the call you will receive an action plan including up to 3 areas of improvement.

Will you do the execution of the action plan for my hotel?

No, in this call we will only identify the areas of improvements and the strategic foundations that will need to be implemented by your team. In the case you will need further assistance guiding your team or the person in charge of your Marketing implementation, you can check the Consultancy Projects.

What happen if my team don´t have a strategic knowledge?

You can request a quote for a personalized live or in-person workshop or training for your Marketing team.

NAVIGATE

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