With the rise of AI (Artificial Intelligence) new tools are being created every day. I have to confess, it can be daunting to keep up with all of them. 

But let me reassure you: 

AI won’t steal your job—a marketer who knows how to use AI will!

As a hotel marketing professional with over a decade of experience, I love sharing tips and tools to help improve productivity and support the next generation of hotel marketers.

So, let’s be clear on this: AI is here to help you work smarter, not harder. And yes, I’ve noticed that not many hotel marketers are using Artificial Intelligence in the hospitality industry yet…

We all know that to attract more direct bookings, we need to ensure we are not only creating engaging content to keep our hotels in guests’ minds but also have a clear understanding of who our ideal guests are.

This means understanding their pain points, why they choose our hotel over competitors, their likes and dislikes, personal preferences, and a lot more.

I know this might sound overwhelming, but if you don’t have a clear understanding of your ideal guests yet, now is the perfect time to define them. And to do so, here’s a free guide you can download to get this started.

But what if I told you there’s a smarter way?

While it may seem daunting and time-consuming, the best part is that you can define your hotel’s ideal guest profile in just a few minutes with the help of ChatGPT.

Watch this simple tutorial video to learn how you can use ChatGPT as a co-pilot 👇

Feel free to steal the exact prompts that I’ve used so you can benefit from this and I can’t wait to hear your thoughts on this fantastic free tool.

If you found this useful, don’t forget to share with another hospo buddy!