the hotel marketing
Empowering Hotel Marketers with Industry-Specific Digital Marketing Knowledge
Feeling overwhelmed by generic marketing advice and uncertain about what truly works?
It's time to cut through the noise and discover the power of strategic digital marketing for hotel marketers, just like you!
lady
Some of the global hotel groups I've worked with
Are you Maximizing the Power of Strategic Hotel Marketing?
We all know how overwhelming and confusing the constantly changing world of digital marketing can be—especially when you're juggling a million things at once.
But trying to be everywhere or jumping on every new trend is one of the worst approaches to achieving your hotel's commercial goals
here's what I do:
That’s why The Hotel Marketing Lady exists:
to help hotel marketers like you get the skills, tools, and resources needed to confidently navigate the complexities of digital marketing. I’m here to help you unlock its full potential, grow revenue through direct channels, and adopt a more strategic, results-driven mindset. marketing, drive revenue growth through direct channels, while developing a more strategic mindset.
Get ready to learn how to shift your mindset to a more strategic, results-driven approach to elevate your hotel’s online presence and keep developing your career journey.
Education for Hotel Marketers
Designed for hotel marketers who are ready to elevate their skills and unlock the secrets of strategic digital marketing. Here you'll learn what actually works in the hospitality industry and guide you to keep developing your career.
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The Lounge Community
A virtual space to connect with like-minded, passionate hotel marketers and get the industry knowledge you need. Our global community of industry professionals is the go-to place to learn, grow, network and inspire one another.
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Resources
Get the know-how with resources that will help you turn confusion into clarity and guide you on how to achieve your hotel's commercial goals.
i need this!
Real Talk
Struggling to Justify Your Marketing Efforts?
Without a clear strategy, achieving your hotel’s commercial goals can be challenging.
I fully understand the pressure of answering tough questions from your General Manager, such as:
That's where The Hotel Marketing Lady comes in. To provide you with the industry knowledge that you won't learn in a marketing university, combined with the tactical and strategic skills to help you create a simple and effective digital marketing strategy based on your hotel’s needs. So that, when these tough questions come up, you and your team can respond with confidence and clarity.
"How is our hotel's digital marketing performing?"
"Why isn't anyone aware that our hotel is now open?"
"Why do our competitors have more followers on Instagram than we do?"
Meet the founder: laurean sahilices
With 15 years of experience working with global hotel brands and leading multiple marketing teams, I believe hotel marketing should be simple, strategic, and results-driven.
I’m passionate about sharing knowledge, building connections, and empowering women in hospitality. That’s why The Hotel Marketing Lady exists—to provide hotel marketers with the skills, tools, and resources to succeed in digital marketing, drive direct revenue, and grow with confidence.
Because The Hotel Marketing Lady didn't exist when I most needed... Now, I’m here to help you save time, avoid the guesswork, and take your career journey to the next level.
MY MISSION
Make hotel digital marketing and more strategic
I created The Hotel Marketing Lady to help hotel marketing professionals to develop a strategic mindset and get the industry knowledge, that will help them create a strong digital presence for the hotels they work while achieving the commercial goals.
Kind Words
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, Cluster dosm,
pullman & mercure maldives
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosm,
IHG new zealand
I´m becoming a marketer and digital sales person thanks to Laurean. With her passion for coaching and imparting her digital expertise, I´m discovering new skill sets.
— EMELYN, SALES & MARKETING EXECUTIVE, PULLMAN & MERCURE MALDIVES
It's been a privilege to work with Laurean in a pre-opening project in the Maldives. She has razor-sharp copywriting skills, understand the luxury industry and has a strong strategic vision.
— maisie, the luxury copywriter,
uk
Laurean has a grasp of all things digital and an appetite for knowledge and experimenting with new techniques. I learnt a lot from her to help me with my current role.
— aaron, ihg field marketing manager,
Australasia & pacific region
