the hotel marketing
We help hotel marketers to gain clarity & industry specific knowledge to elevate their careers
Whether you're an experienced marketer or just starting out in the hospitality industry, we're here to help you navigate the challenges, save time, and deliver results.
lady
Some of the global hotel groups I've worked with
A hotel marketing lady is a passionate hospitality marketer on a mission to thrive in her career.
She knows her skills and ideas can make an impact, and she’s ready to show the value that marketing can bring to the table to drive results, while building confidence in her expertise.
She’s committed to advancing her career, mastering industry-specific marketing, and staying ahead in the fast-paced world of hospitality.
She’s ambitious, focused, and paving the way for the next generation of hotel marketers to succeed.
HOW WE DEFINE THE HOTEL MARKETING LADY
Are you maximizing the power of Strategic Hotel Marketing?
Digital marketing can feel overwhelming, especially when you’re juggling multiple priorities.
But chasing every trend or trying to be everywhere won’t help you reach your hotel’s commercial goals.
That’s where The Hotel Marketing Lady comes in!
We help hotel marketers like you with the skills, tools, and strategies to simplify the chaos, grow revenue through direct channels, and embrace a more focused, results-driven approach.
How we can work together
Mentoring
Designed for hotel marketers tired of wearing multiple hats and feeling overwhelmed.
We’ll help you shift from reactive to strategic, so you can focus on growing your career—and actually enjoy the journey!
LEARN MORE
the Lounge Community
A virtual space to connect with like-minded, passionate hotel marketers and get the industry knowledge you need. Our global community of industry professionals is the go-to place to learn, grow, network and inspire one another.
tell me more
Resources
Get the know-how with resources that will help you turn confusion into clarity and guide you on how to achieve your hotel's commercial goals.
i need this!
the Hotel Marketing Briefing
Join our inner circle and get our weekly briefing with tips, resources & all things related to
hotels + marketing + career development.
NEWSLETTER
Real Talk
Struggling to Justify Your Marketing Efforts?
Without a clear strategy, achieving your hotel’s commercial goals can be challenging.
I fully understand the pressure of answering tough questions from your General Manager, such as:
That's where The Hotel Marketing Lady comes in. To provide you with the industry knowledge that you won't learn in a marketing university, combined with the tactical and strategic skills to help you create a simple and effective digital marketing strategy based on your hotel’s needs. So that, when these tough questions come up, you and your team can respond with confidence and clarity.
"How is our hotel's digital marketing performing?"
"Why isn't anyone aware that our hotel is now open?"
"Why do our competitors have more followers on Instagram than we do?"
Meet the founder: laurean sahilices
With 15 years of experience leading marketing teams and working with global hotel brands, I believe hotel marketing should be simple, strategic, and results-driven.
This project was born from my passion for the hospitality industry—sharing knowledge, building connections, and empowering women to thrive, while working full-time with some global hotel brands.
It also comes from firsthand frustration: the challenges of building marketing teams and the clear lack of reliable, industry-specific knowledge.
That’s why The Hotel Marketing Lady exists—to equip hotel marketers with the skills, tools, and resources they need to excel in the digital marketing space and grow their careers with confidence.
I created The Hotel Marketing Lady because ir didn’t exist when I needed it most. Now, I’m here to help you save time, skip the guesswork, and take your career to the next level—faster and with clarity.
OUR MISSION
Create the next generation of hotel marketers with less hustle & more strategic vision
I created The Hotel Marketing Lady to help hotel marketing professionals to develop a strategic mindset and get the industry knowledge, with less guesswork so they can actually enjoy the industry and love what they do.
Kind Words
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, Cluster dosm,
pullman & mercure maldives
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosm,
IHG new zealand
I´m becoming a marketer and digital sales person thanks to Laurean. With her passion for coaching and imparting her digital expertise, I´m discovering new skill sets.
— EMELYN, SALES & MARKETING EXECUTIVE, PULLMAN & MERCURE MALDIVES
It's been a privilege to work with Laurean in a pre-opening project in the Maldives. She has razor-sharp copywriting skills, understand the luxury industry and has a strong strategic vision.
— maisie, the luxury copywriter,
uk
Laurean has a grasp of all things digital and an appetite for knowledge and experimenting with new techniques. I learnt a lot from her to help me with my current role.
— aaron, ihg field marketing manager,
Australasia & pacific region
