the hotel marketing

When a hotel is already extraordinary, its marketing should perform the same way

Because even the most beautiful hotels lose bookings when their marketing lacks direction.

Let’s connect your brand story with your commercial goals and turn online visibility into measurable growth.

lady

trusted by global hotel groups

Effort isn’t the problem.
Alignment is.

Your marketing team is active (posting on social media, running promotions, testing),
yet results remain inconsistent.

Reliance on OTAs grows, agencies overpromise, and campaigns deliver little measurable impact.

Marketing should perform with the same precision as your operations:
strategic, data-driven, and commercially focused.

Because when every channel works toward one vision,
visibility turns into revenue, not noise.

Your hotel already sets the standard in service and experience.
It’s time your marketing matched that level of excellence.

Imagine your marketing performing with the same excellence as your operations.

That’s what happens when strategy replaces guesswork.
Because clarity saves more than it costs.

A clear marketing roadmap that aligns every channel with your commercial goals.

A confident team that knows where to focus and what to measure.

Visibility that drives revenue, not just awareness.

Global brand expertise, tailored for luxury resorts & boutique hotels.

After 15 years leading marketing across global hotel groups in New Zealand and the Maldives, I’ve seen what truly drives performance and what doesn’t.

From pre-openings and rebrands to conversions and growth projects, I’ve built strategies that connect the dots between brand story, guest experience, and commercial goals.

I’m not an agency. I work as part of your leadership team, guiding strategy, aligning priorities, and partnering with trusted industry specialists to bring your vision to life.

Because when marketing and operations move in the same direction, results become predictable.

Laurean Sahilices, hotel marketing strategist & founder of the Hotel Marketing Lady

trusted by:

Strategic partnerships tailored to your hotel’s goals

Not every hotel needs a full-time marketing director, but every successful one needs strategic direction.

Whether you have an in-house team that needs senior guidance or require full strategic leadership, I offer two strategic marketing consultancy options designed to deliver clarity, structure, and measurable results.

explore consultancy options

02.

Strategic Marketing Advisor

For hotels with an existing marketing team that need direction, systems, and accountability to transform visibility into more direct bookings.

01.

Fractional Director of Marketing

For hotels seeking end-to-end leadership, execution, and coordination with industry partners to strengthen their online presence.

complimentary self-assessment guide

Audit your hotel marketing strategy in minutes

Before you invest in more tactics, make sure your strategy is working as hard as you are.

This self-assessment helps you identify where your marketing stands today and which areas need alignment to drive direct bookings, visibility, and long-term growth.

You'll uncover:

How aligned your current marketing is with your hotel's commercial goals
The gaps costing you visibility, revenue and direct bookings
Whether your team needs strategic direction, stronger execution, or both

Start Your Self-Assessment

For disruptive and visionary hoteliers who are ready to challenge the status-quo and build brands that inspire.

Innovation

For hoteliers that believe true hospitality starts with wellbeing and transformational experiences.

Wellness

For hotels where luxury and responsibility coexist with environmentally friendly initiatives

Sustainability

This consultancy is built for leaders who see marketing as an essential part of their commercial success, not a cost center.

I work exclusively with boutique hotels & luxury resorts that share a forward-thinking vision and value purpose-driven growth.

Because when your values and long-term strategy align, results follow naturally.

I partner with hotels that lead with purpose & shared values

Not every hotel is the right fit
and that’s intentional

Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.

— Christophe, cluster DOSM,
Pullman & Mercure maldives

What some hoteliers are saying

I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.

— Oreste, resort manager
MERCURE MALDIVES

What some hoteliers are saying

Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.

— Franck, Area dosm,
IHG new zealand

What some hoteliers are saying

I had the privilege of working with Laurean for 4 years during our IHG days. She was an instrumental member of the marketing team, very professional, had great passion and enthusiasm.

I am very proud of her achievements and wish her success in her career.

— lindsay david, dosm,
holiday inn auckland airport, new zealand

What some hoteliers are saying

Let’s discuss how we can build together, marketing that doesn’t just look good, it performs with the same excellence of your operations.

Clarity turns confusion into control.

Book a complimentary Clarity Call

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the

the hotel marketing

When a hotel is already extraordinary, its marketing should perform the same way