the hotel marketing
Hotel marketing made simple & strategic
Whether you're an experienced marketer, just starting in hospitality or a commercial leader seeking strategic guidance, we're here to help you save time, avoid guesswork, and drive real results.
lady
Gain clarity + industry best practices to market your hotel with confidence
Trusted by some of the top hotel groups worldwide
A hotel marketing lady is a
passionate hospitality marketer
on a mission to thrive in her career.
She’s more than just a marketer—she’s a driven hospitality professional on a mission to elevate her career and make an impact.
She understands the power of strategic marketing in driving commercial success and is ready to showcase its value with confidence.
She’s committed to continuous growth, mastering industry-specific skills, and staying ahead in the ever-evolving world of hospitality.
She’s ambitious, focused, and paving the way for the next generation of hotel marketers to thrive.
HOW WE DEFINE THE HOTEL MARKETING LADY
Struggling to keep up with so many hotel marketing demands?
Hotel marketing is fast-paced, and balancing brand awareness, direct bookings, and revenue goals can feel like an uphill battle.
You don’t need more trends to chase—you need 2 things: a clear strategy and expert guidance to focus on what truly moves the needle.
With industry-specific knowledge, proven strategies, and ready-to-use resources, we help hotel marketers simplify the chaos, drive direct revenue, and build confidence in their expertise.
No more guesswork. No more overwhelm.
Just results.
3 ways to simplify & strengthen your hotel marketing strategy
HOW WE can work together
Hotel marketing is complex—but you don’t have to figure it out alone.
Whether you need expert guidance, hands-on resources, or a supportive community, we’ve designed three ways to help you market your hotel with confidence, save time, and drive results. Choose what works best for you!
Mentoring & Strategic Advisory
Feeling overwhelmed by endless tasks and shifting priorities? It’s time to move from reactive to strategic. Get personalized guidance, strategic advisory and career mentorship to confidently take your next step.
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the Lounge Community
Join a global network of like-minded hotel marketers ready to share insights, exchange strategies, and grow together. Get exclusive access to expert knowledge, industry discussions, and support to accelerate your career.
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Resources
Skip the trial and error. Get plug & play templates designed for hotel marketers who want to work smarter, attract more direct bookings, and confidently achieve their hotel’s commercial goals.
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OUR MISSION
Create the next generation of hotel marketers with less hustle & more strategic vision
Hotel marketing shouldn’t feel like a constant hustle.
At The Hotel Marketing Lady, we’re here to help you develop a strategic mindset, gain industry-specific knowledge, and eliminate the guesswork—so you can thrive in your career and truly love what you do.
the Hotel Marketing Briefing
Join our inner circle and get our weekly briefing with tips, resources & all things related to
hotels + marketing + career development.
NEWSLETTER
Meet the founder: laurean sahilices
With 15 years of experience leading marketing teams and working with global hotel brands, I believe hotel marketing should be simple, strategic, and results-driven—but finding reliable, industry-specific knowledge isn’t easy.
That’s why I created The Hotel Marketing Lady—a passion project built alongside my full-time career. Because I’ve faced the same challenges you have: juggling multiple responsibilities, building marketing teams, and searching for the right strategies.
Now, I’m sharing the insights, tools, and mentorship I wish I had, so you can save time, avoid guesswork, and confidently grow your career.
Ready to take your hotel marketing to the next level?
Kind Words
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, Cluster dosm,
pullman & mercure maldives
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosm,
IHG new zealand
I´m becoming a marketer and digital sales person thanks to Laurean. With her passion for coaching and imparting her digital expertise, I´m discovering new skill sets.
— EMELYN, SALES & MARKETING EXECUTIVE, PULLMAN & MERCURE MALDIVES
It's been a privilege to work with Laurean in a pre-opening project in the Maldives. She has razor-sharp copywriting skills, understand the luxury industry and has a strong strategic vision.
— maisie, the luxury copywriter,
uk
Laurean has a grasp of all things digital and an appetite for knowledge and experimenting with new techniques. I learnt a lot from her to help me with my current role.
— aaron, ihg field marketing manager,
Australasia & pacific region
The Latest on the Blog —
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Hotels are losing direct bookings by missing some key social media opportunities.
Are you? Here's how to fix it.
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How to Start a Career as a Hotel Marketer?
Building a global hotel marketing career isn't easy, but it's possible! Here are 5 must-know tips to get there.
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How to Create a Hotel Guest Profile with ChatGPT
AI won’t steal your job but a marketer who knows how to use AI will! Learn how you can use ChatGPT as a co-pilot to save time.
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Real Talk
Struggling to Justify Your Marketing Efforts?
Without a clear strategy, achieving your hotel’s commercial goals can be challenging.
I fully understand the pressure of answering tough questions from your General Manager, such as:
That's where The Hotel Marketing Lady comes in. To provide you with the industry knowledge that you won't learn in a marketing university, combined with the tactical and strategic skills to help you create a simple and effective digital marketing strategy based on your hotel’s needs. So that, when these tough questions come up, you and your team can respond with confidence and clarity.
"How is our hotel's digital marketing performing?"
"Why isn't anyone aware that our hotel is now open?"
"Why do our competitors have more followers on Instagram than we do?"
