the hotel marketing
Hotel marketing made simple & strategic
The tools, guidance, and strategies I wish I had when I started in hotel marketing — built by someone who's been there, done that, and still rolling up her sleeves.
lady
clarity + confidence + industry knowledge
I created the Hotel Marketing Lady out of pure frustration.
After 15 years leading hotel marketing across multiple global chains, boutiques, and luxury resorts — I kept seeing the same problems:
New marketers are thrown into roles with no roadmap or structure
So I built what I wish existed when I most needed: resources & strategic support for hotel marketers and commercial leaders.
At The Hotel Marketing Lady, I bring in a trusted collective of independent hospitality experts who are handpicked based on their industry knowledge and expertise.
We’re not an agency; we’re a curated team of professionals who come together to deliver tailored strategic solutions & support aligned with the hotel's commercial goals.
It's really hard to recruit talent who truly understand the hospitality industry
Marketing agencies just don't get the hospo world!
Struggling to keep up with so many hotel marketing demands,
without the right support?
Whether you're leading a hotel or driving the marketing team, hotel marketing is fast-paced and constantly evolving.
Balancing direct bookings, brand presence, and revenue goals can feel like an uphill battle.
You don’t need more trends to chase—you need 2 things:
With industry-specific insights, proven strategies, and ready-to-use resources, we help hotel marketers and commercial teams simplify the chaos, drive direct revenue, and build confidence in what actually works.
No more guesswork.
No more overwhelm.
Just results.
a clear strategy aligned to your commercial goals
expert guidance tailored to your property specific reality
hotel owners & commercial leaders
aspiring hotel
marketers
Resources
Community
Assessment
How we can work together
3 ways to simplify your
hotel marketing strategy
Trusted by some of the largest hotel groups worldwide
Strategic Assessment
You don’t need to guess your way through marketing anymore.
If you’re looking for results-driven support to improve your commercial performance, we offer tailored strategic assessments, so your team can focus on what they do best.
the Lounge Community
Join our membership for hotel marketers ready to grow faster, smarter, and with way more support. Get access to monthly live trainings, strategies and a private community of like-minded marketers. Your shortcut to becoming a confident hotel marketer!
Resources
Get instant access to practical guides & templates designed for hotel marketers.
Whether you're running the show solo or leading a team, these resources will save you time, increase confidence, and help you focus on what actually moves the needle.
the Hotel Marketing Briefing
Join our inner circle and get our weekly briefing with tips, resources & all things related to
hotels + marketing + career development.
NEWSLETTER
Meet the founder: Laurean Sahilices
After 15 years in the hotel industry — across global chains, boutique brands, and luxury resorts — I found myself frustrated.
I’ve been in the trenches — building marketing strategies from scratch, launching campaigns with zero budget, managing commercial teams, and growing direct bookings.
Now I’m sharing everything I know to help you stop second-guessing and start marketing smarter — with templates, a like-minded community, 1:1 strategic assessment and a collective of hospitality professionals, when you need it most.
Laurean is a very talented and passionate marketer, with great ideas and a great energy.
The successful commercial launch of both Resorts could not have happened without her, and both Hotels became the marketing brand flagship thanks to her support.
— Christophe, cluster DOSM,
Pullman & Mercure maldives
What some hoteliers are saying
I had the opportunity to work with Laurean in the Maldives and she was absolutely involved on her sale mission , extremely dedicated person and professional.
— Oreste, resort manager
MERCURE MALDIVES
What some hoteliers are saying
Laurean was asked to manage our countries 4 websites. What followed was a graphical improvement, strong inbound marketing work to lift our sites on search results.
The difference and uniqueness of her point of view was a key element. She gave our hotel sites the necessary cut to move into the future and drive more online sales.
— Franck, Area dosm,
IHG new zealand
What some hoteliers are saying
I had the privilege of working with Laurean for 4 years during our IHG days. She was an instrumental member of the marketing team, very professional, had great passion and enthusiasm.
I am very proud of her achievements and wish her success in her career.
— lindsay david, dosm,
holiday inn auckland airport, new zealand
What some hoteliers are saying
OUR MISSION
Create the next generation of hotel marketers with less hustle & more strategic vision
Hotel marketing shouldn’t feel like a constant hustle.
At The Hotel Marketing Lady, we’re here to help you develop a strategic mindset, gain industry-specific knowledge, and eliminate the guesswork—so you can thrive in your career and truly love what you do.
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