hml

the

Marketing Strategy

The #1 reason hotel marketers struggle and how to fix it

April 28, 2025

Meet Laurean
Laurean, founder of the Hotel Marketing Lady, brings over a decade of experience working with global brands like Marriott, Accor & IHG. On this blog, she shares tips, tools & heaps of industry knowledge.
TOp categories
Create a Marketing Plan in 5 Steps
JOIN NOW!

free masterclass

If you’ve ever felt like you’re running in circles with hotel marketing—posting, tweaking ads, chasing trends—but still not seeing real results, you’re not alone.

Here’s the reality:

Marketing without a clear strategy is like using a GPS with no address. You’re moving, but are you actually getting anywhere?

Hotel marketing isn’t just about running campaigns—it’s a constant juggle. Stakeholder demands, last-minute promotions, unexpected challenges… sound familiar?

Some days, there’s barely time to breathe, let alone think strategically. That’s how so many marketers end up stuck in reactive mode:

❌ Posting content just for the sake of it

❌ Running discounts to boost occupancy without a long-term plan

❌ Feeling like no matter how much you do, it’s never enough

Without a structured strategy, it’s like throwing spaghetti at the wall and hoping something sticks. But let me tell you one thing—random tactics won’t drive results.

You know you need to build a stronger online presence, attract more direct bookings, and stop relying so much on OTAs.

But HOW do you actually make it happen?

The answer? A simple, strategic foundation.

That’s why I’ve created a free 30-minute masterclass designed specifically for hotel marketers like you. No fluff. No generic advice. Just a step-by-step framework to:

  • Identify what actually moves the needle for your hotel
  • Focus on high-impact actions instead of busy work
  • Build a strategy that attracts direct bookings (without relying on deep discounts)
  • Use AI to help you work smarter, not harder

Join my free masterclass and get the clarity you need to take your hotel marketing to the next level.

Sign up here and start turning your efforts into real results.

Add a comment
+ show Comments
- Hide Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Join the First Community for Hotel Marketers

A virtual space to connect with like-minded, passionate hotel marketers and get the industry knowledge you need. Our global community is the go-to place to learn, grow & network. From resources, masterclasses to live Q&A, we'll help you take your skills to the next level.

tell me more!
free masterclass

Marketing Plan in 5 Simple Steps

Digital marketing shouldn't be a guessing work anymore! Join this free masterclass and discover 5 simple steps to create a winning plan that drives your hotel's commercial success. Ready to get started?

SIGN UP NOW!
MEMBERSHIP

the Hotel Marketing Briefing

Join our inner circle and get our weekly briefing with tips, resources & all things related to
hotels + marketing + career development.

JOIN NOW!

NEWSLETTER