In a world where social media drives decision-making, hotels are missing out on game-changing opportunities to connect with potential guests and drive more direct bookings.
If your go-to strategy for Instagram involves sending users to a “link in bio,” you’re likely leaving bookings (and revenue) on the table. Don’t worry—you’re not alone, and this mistake is 100% fixable.
Here’s the deal: when you rely on a generic link, you’re creating unnecessary friction in the guest journey. Think about it—your potential guests are scrolling through Instagram for inspiration, and every extra step they have to take to book a stay in your hotel increases the chance they’ll lose interest.
The solution? Engage them directly on the platform and start driving meaningful interactions and conversations that lead to bookings. Yes social media is not just for posting nice photos of your hotel/ resort, but to drive social selling. And that’s exactly what we’ve covered in this Instagram reel in more details.
Shift Your Social Selling Strategy:
- Showcase What Makes Your Hotel Unique
Share content that brings your property to life—whether it’s jaw-dropping views, exciting guest experiences, or exclusive offers. Give potential guests a reason to pause, like, and comment. - Leverage Conversations in the DMs
Instead of directing users off-platform, invite them to comment with a keyword like “offer” or “staycation.” Use automation chatbots tool like Many Chat to start a personalized conversation. This approach keeps users engaged and can seamlessly guide them towards the booking journey. - Simplify the User Journey
The fewer clicks it takes to go from interest to booking, the better. Keep the process easy by providing immediate answers or directing users to your reservation team through automated replies.
By implementing these strategies, you’ll not only boost engagement but also create a better overall guest experience—starting before they even set foot on your property.
If you’re ready to take your hotel’s social selling to the next level, we’ve got you covered!
Check out our free resources and done-for-you templates to help you create a simple and strong marketing strategy and streamline your social selling efforts.
Your next booking could be just one conversation away—why not start today?
